Earlier this year, YouTube announced new tools to help identify and remove AI deepfake videos from its platform, and the first people to get a crack at it will be actors, athletes, and other talent from the Creative Artists Agency.

"At YouTube, we believe that a responsible approach to AI starts with strong partnerships," says YouTube CEO Neal Mohan. "We're excited to collaborate with CAA, an organization that shares our commitment to empowering artists and creators."

According to the agreement, the CAA will ask its clients to try YouTube tools intended to help them find, report, and remove deepfakes of themselves from YouTube. In return, YouTube will get feedback to refine the tools before they are released to a wider audience.

YouTube is developing two tools. The first identifies singing voices, while the second focuses on visual representations. Both tools are part of YouTube's likeness management platform.

YouTube and the CAA didn't say who would be testing the platform, except to say that actors and athletes from the NBA and NFL will be involved. Per Variety, YouTube's goal is likely to show Hollywood it's serious about keeping AI deepfakes of famous people off its platform.

Recommended by Our Editors

Google's Agentic AI Tool Gemini Spark Is Now Available. Here's How to Try It

I Used ChatGPT to Build Complex Spreadsheets Fast. Here’s How You Can, Too

GitHub Copilot Costs Skyrocket As Users Are Pushed to Per-Token Billing

"The emergence of AI has sparked important conversations about the need for artists and creators to have more control over how their likeness is represented," YouTube says. "We believe meaningful progress is only possible through collaboration."

YouTube's partnership with the CAA is part of a long-term plan to get more people involved with finding and removing deepfakes. The CAA will get access in early 2025, but YouTube says it intends to add YouTube creators, creative professionals, and other "leading partners representing talent" in the coming months.

Those not in the beta test for YouTube's new tools can file a complaint with YouTube if they spot AI-generated videos of themselves.

YouTube started labeling videos containing AI-generated content in November 2023 before forcing creators to disclose their use of AI in March 2024.