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FBI: Your Social Media Pics, Videos Fuel AI Scams, So Consider Going Private

To thwart criminals using deepfakes, the FBI also urges users to 'create a secret word or phrase' among family members to verify their identities when speaking over the phone or online.

 & Michael Kan Principal Reporter

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How do you stop criminals from using generative AI to exploit unsuspecting users? The FBI suggests you may want to cool it with the public social media posts.

In a Tuesday alert, the agency warned that criminals are abusing generative AI technologies in numerous ways, often to trick victims into handing over their cash. It lays out 17 techniques that criminals favor for creating deepfakes—or AI-generated images, video, and voice clones—which help them pose as the victims, their family members, or celebrities

“Criminals generate short audio clips containing a loved one's voice to impersonate a close relative in a crisis situation, asking for immediate financial assistance or demanding a ransom,” the FBI said in one example—a tactic that grabbed headlines last year. In some cases, the culprits are even using AI to power real-time video calls that can deepfake a company executive or a law enforcement official. 

(Credit: Metaphysic)

In response, the FBI urges the public to consider some rather drastic measures to deny criminals access to personal content that could fuel their schemes. That’s because scammers often steal publicly available photos, videos, and audio to convincingly mimic individuals.

“If possible, limit online content of your image or voice, make social media accounts private, and limit followers to people you know to minimize fraudsters' capabilities to use generative AI software to create fraudulent identities for social engineering,” the FBI wrote in the alert. 

The agency also says users should consider creating “a secret word or phrase with your family” to help users weed out voice-cloning scams that could occur on the phone or online. “Listen closely to the tone and word choice to distinguish between a legitimate phone call from a loved one and an AI-generated vocal cloning,” the FBI adds. 

The alert underscores how generative AI, for its all benefits, is also unleashing a new wave of more advanced cybercriminal schemes. The FBI’s warning suggests that the public may need to adopt stricter security practices and rethink how much personal information they share online.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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