(Credit: Getty Images)
Getty Images will now let users upload product and reference images to generate custom, AI-powered artwork, the visual content platform shares exclusively with PCMag.
The new upload capabilities are available on Generative AI by Getty Images and Generative AI by iStock. Product images can be used in the final output if only an AI-generated background is desired, for example. And reference images can help narrow the scope of the output to keep it within a specific color palette or use specific patterns or textures.
Generative AI by Getty Images launched last year and uses a custom-tuned AI model from Nvidia's Edify platform. Getty's tool is only trained on existing Getty Images with creator permission. Its outputs are viable for commercial use, unlike some other image-generating models that did not license their datasets (and are now facing lawsuits). Generative AI by iStock launched back in January and uses the same Nvidia platform.
"That data set does not include public domain content, scraped data, or AI generated visuals. It means that the resulting outputs will not generate an image that includes trademark brands, products or characters, or identifiable people or locations," Getty Images Head of Product Grant Farhall tells PCMag. "A commercially safe tool that is not based a foundational model trained from clean and transparent licensed data is only commercially safe in name alone. The training set is the basis for everything, including to what degree the model infringes on the rights of IP holders and creators. Ours respects those rights."
Getty Images also compensates data set contributors by paying them a portion of AI revenue annually, similar to royalties earned from its primary image-licensing business.
Last month, Getty used its AI tech to launch "Venomize My Pet" with Sony Pictures, where fans of the Marvel franchise could upload a photo of their cat or dog to envision them as a demonic Venom minion.