PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Hippo Hype: Meta Teases 'Movie Gen' 16-Second AI Video Generator

The text-to-video tool creates high-quality, 1080p images with sound, Meta says, but there's no release date. For now, it's clever marketing to keep up with OpenAI and Google.

 & Emily Forlini Senior Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Credit: Meta)

Meta is showing off a new AI video generator that could rival OpenAI's Sora or Google's Veo.

Meta says Movie Gen can create high-quality (1080p) 16-second videos with sound from a text prompt, though it did not provide a release timeline.

(Credit: Meta)

Sora promises 60-second silent clips, while Google touts "over 60-second" clips with Veo but has not specified the audio capabilities. Neither video generator is available yet, though a Veo-powered video background generator is coming to YouTube Shorts later this year.

Movie Gen's sound capabilities come from a separate AI model, dubbed Movie Gen Audio. It can "follow a text prompt" and create "high-quality cinematic sound effects and music synchronized with the video output," according to a Meta research paper.

Movie Gen is targeting professional and amateur filmmakers, and says the model can help them with "multiple tasks: text-to-video synthesis, video personalization, video editing, video-to-audio generation, and text-to-audio generation."

Meta trained the model on "internet scale image, video, and audio data," and the demo video features a pygmy hippo, a reference to the social media craze surrounding Moo Deng, a hippo recently born in Thailand.

Impersonating Moo Deng is a clever way to reveal another core capability. Movie Gen can make videos of anyone (human or hippo) from a static photo. Content creators can theoretically crank out AI-generated videos of themselves with a simple text prompt.

(Credit: Meta)

Without proper guardrails, such as restricting video generation of public figures and politicians, this technology could lead to the rapid spread of hyper-realistic misinformation.

Meta did not mention any restrictions. The announcement seems focused on assuring filmmakers that "generative AI isn’t a replacement for the work of artists and animators" and insisting that it's working "closely with filmmakers and creators to integrate their feedback."

OpenAI says it is working on guardrails for Sora ahead of a potential release later this year. In February, the company promised to take "several important safety steps [like] working with red teamers—domain experts in areas like misinformation, hateful content, and bias—who are adversarially testing the model."

About Our Expert

Emily Forlini

Emily Forlini

Senior Reporter

My Experience

As a news and features writer at PCMag, I cover the biggest tech trends that shape the way we live and work. I specialize in on-the-ground reporting, uncovering stories from the people who are at the center of change—whether that’s the CEO of a high-valued startup or an everyday person taking on Big Tech. I also cover daily tech news and breaking stories, contextualizing them so you get the full picture.

I came to journalism from a previous career working in Big Tech on the West Coast. That experience gave me an up-close view of how software works and how business strategies shift over time. Now that I have my master's in journalism from Northwestern University, I couple my insider knowledge and reporting chops to help answer the big question: Where is this all going?

My Expertise

I'm the expert at PCMag for on-the-ground feature reporting and trending tech news, with a particular focus on electric vehicles and AI. I've published hundreds of articles and am also a podcast host, a bi-weekly tech correspondent for CBS News, a panel speaker and moderator, and a frequent contributor to a range of news and radio channels around the country.

The Technology I Use

All the latest from Apple and Microsoft, but I'll never give up my wired headphones! 

Read full bio