(Credit: picture alliance / Contributor / picture alliance via Getty Images)
You may have already spotted AI-generated review summaries on Amazon, but now more sections on product pages are getting the AI treatment.
Amazon announced new tools today for sellers that aim to speed up the process of getting products up on the site, with higher-quality information for customers.
Sellers can now bulk create AI product listings by entering a brief description, a URL from their own website, or simply a product image. Amazon already helps sellers generate AI product listings one at a time, and says more than 400,000 have already done so worldwide, but now they can do it for many products at once.
"In the new bulk listing workflow, sellers can upload a spreadsheet containing a sparse set of listing details and let Amazon’s generative AI create rich titles, bullet points, and descriptions for multiple listings at once," says Amazon.
When you scroll further down the page, between the listing and reviews, there's a visual section Amazon calls "A+ content." Sellers can now use AI to communicate their brand story and product benefits in this area. All they have to do is upload a few words—like “quality leather” or “versatile for any occasion"—or an image. Then, Amazon spins it up into a cohesive display, including AI-generated background images and "scenes that bring their products to life."
Amazon also announced an AI video generator today, but only for advertisements. Sellers can create simple ads using product images. In the video below, Amazon shows how it transforms a static image of a mug into a steaming brew set against a relaxing background.
"Using a single product image, video generator instantly creates custom, AI-generated videos that showcase a product’s features," Amazon says.
These tools can help small businesses create higher quality listings, Amazon says. They could also add visual appeal product pages, improve readability, and help non-English-speaking sellers create content.
YouTube also debuted an AI suite for creators this week, including a video background creator. Both Amazon and YouTube are hoping to court new creators and sellers with these next-gen tools.