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Tim Cook: Apple Intelligence Isn't Immune to Hallucinations

Apple's AI tools may not always be accurate and could invent fake information, the tech giant's CEO confirms in a Washington Post interview at WWDC.

 & Kate Irwin Reporter

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Apple Intelligence, Apple's suite of new generative AI tools powered by multiple different models, may still produce false results or inaccuracies known as hallucinations, Apple CEO Tim Cook tells The Washington Post in an interview.

"It's not 100%," Cook said when asked for his confidence level on whether Apple Intelligence tools might hallucinate. "But I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we’re using it in."

Apple Intelligence consists of multiple generative AI features fine-tuned to complete specific tasks, like helping you rewrite or summarize written work. Cook says Apple Intelligence is "very high quality" but reiterated that there's no guarantee the AI tools won't generate false results.

While generative AI is being used by some as a creative tool for making up fictional content and media, it's also being used to deliver facts and comb through large troves of documents or other data. Hallucinations in AI are a concern for those who need it to provide factual, real-world results consistently. If you're relying on AI to produce a recipe or directions to a meeting location, for example, made-up results could have obvious consequences (like glue on pizza or a missed meeting).

At its WWDC event this week, Apple announced a range of new AI-powered features and updates that will roll out with Apple's iOS 18 and corresponding macOS and iPadOS updates this fall. VisionOS is also getting an update. Apple Intelligence features are expected to be compatible with the iPhone 15 Pro and Max or newer models, as well as any iPad or Apple computer with an M-series chip.

In addition to its own built-in AI features, Apple is integrating OpenAI's ChatGPT into its Siri voice assistant, spurring tech billionaire Elon Musk to fling "spyware" accusations. But Cook defends Apple's OpenAI integration.

"They’ve done some things on privacy that I like," Cook said of OpenAI. "They’re not tracking IP addresses and some of the things like that that we’re very keen on not happening. I think they’re a pioneer in the area, and today they have the best model."

It's possible Apple could add more integrations with other AI firms in the future. "Obviously, we’re not stuck on one person forever or something. We’re integrating with other people as well. But they’re first," Cook said.

About Our Expert

Kate Irwin

Kate Irwin

Reporter

I’m a reporter for PCMag covering tech news early in the morning. Prior to joining PCMag, I was a producer and reporter at Decrypt and launched its gaming vertical, GG. I have previously written for Input, Game Rant, Dot Esports, and other places, covering a range of gaming, tech, crypto, and entertainment news.

I’ve been a PC gamer since The Sims (yes, the original) in the CD-ROM days. I still think about my first-gen pink iPod mini, which, looking back, was not so mini. In 2020, I finally built my own custom Windows PC for gaming with a 3090 graphics card, but I also regularly use Mac and iOS devices. As a reporter, I’m passionate about documenting the wide world of tech and how it affects our daily lives.

My Areas of Expertise

  • Microsoft
  • Google
  • Artificial intelligence 
  • Cybersecurity
  • Video games are a big one. I specialize in shooters (Apex Legends, Fortnite, Overwatch) but I occasionally test out other genres as well, especially indie games or cozy games (The Sims series, Animal Crossing). 
  • The business and tech that powers video games
  • Cryptocurrency and blockchain technology
  • Social media platforms, including Meta’s apps, X/Twitter, Telegram, TikTok, etc.
  • Tech regulation

The Technology I Use

  • MSI gaming laptops
  • Nvidia graphics cards
  • AMD CPUs
  • MacBook Pro and Air laptops
  • An iPhone from 2019 (though I’m thinking about getting a “dumb phone” like the Light Phone)
  • Nintendo Switch
  • PlayStation 5
  • Freewrite Traveler 
  • At home: Sonos speakers (we have them all over the house), Philips Hue + Ring security products

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