PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Bored by Your Emoji Options? Ask Apple Intelligence to Create Custom 'Genmoji'

Build your own emoji or ask the new Image Playground app to generate AI images in animation, illustration, or sketch artistic styles.

 & Kate Irwin Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Credit: Apple)

Apple today unveiled a suite of AI-powered features coming to its next-gen operating systems, including user-generated emoji for any situation alongside image generation and editing tools.

Apple's AI-powered emoji, first leaked over two weeks ago, were officially unveiled during its WWDC keynote this morning. Known as "Genmoji," presumably short for generative or generated emoji, users type in a description for their desired AI image and Apple will spit it out.

It's also possible to use existing images to create Genmoji of friends, pets, or family members. Genmoji can be used in the same way as regular emoji, according to Apple, and can be sent in iMessages or as stickers or reactions.

Build your own emoji, personalized for just about any situation.
(Credit: Apple)

Apple also showed off Image Playground, which will generate AI images in animation, illustration, or sketch artistic styles. It will be bundled into Apple's software but also released as a standalone app. Look for it in Apple's Keynote, Freeform, and Pages apps; it may also pop up in third-party apps if developers use its API.

In Apple's Notes app, Image Playground will be accessible through an Apple Pencil tool called Image Wand, which can help fill out sketches or generate images in blank space on the app.

Apple is also rolling out a quick edit feature called Clean Up that can automatically remove background objects in photos. Apple promises that Clean Up won't do things like warp faces or wreck the focal point of the image. If you're having trouble finding a photo in your library, meanwhile, Apple promises better search functionality, so you can ask Photos to pull up a photo of "Katie with stickers on her face."

The features are part of Apple Intelligence, the company's take on artificial intelligence. It's coming to iOS 18, iPadOS 18, and macOS Sequoia as a beta in US English this fall on the iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later.

About Our Expert

Kate Irwin

Kate Irwin

Reporter

I’m a reporter for PCMag covering tech news early in the morning. Prior to joining PCMag, I was a producer and reporter at Decrypt and launched its gaming vertical, GG. I have previously written for Input, Game Rant, Dot Esports, and other places, covering a range of gaming, tech, crypto, and entertainment news.

I’ve been a PC gamer since The Sims (yes, the original) in the CD-ROM days. I still think about my first-gen pink iPod mini, which, looking back, was not so mini. In 2020, I finally built my own custom Windows PC for gaming with a 3090 graphics card, but I also regularly use Mac and iOS devices. As a reporter, I’m passionate about documenting the wide world of tech and how it affects our daily lives.

My Areas of Expertise

  • Microsoft
  • Google
  • Artificial intelligence 
  • Cybersecurity
  • Video games are a big one. I specialize in shooters (Apex Legends, Fortnite, Overwatch) but I occasionally test out other genres as well, especially indie games or cozy games (The Sims series, Animal Crossing). 
  • The business and tech that powers video games
  • Cryptocurrency and blockchain technology
  • Social media platforms, including Meta’s apps, X/Twitter, Telegram, TikTok, etc.
  • Tech regulation

The Technology I Use

  • MSI gaming laptops
  • Nvidia graphics cards
  • AMD CPUs
  • MacBook Pro and Air laptops
  • An iPhone from 2019 (though I’m thinking about getting a “dumb phone” like the Light Phone)
  • Nintendo Switch
  • PlayStation 5
  • Freewrite Traveler 
  • At home: Sonos speakers (we have them all over the house), Philips Hue + Ring security products

Read full bio