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Farewell, Bard: Google Rebrands Its AI Chatbot As Gemini, Launches Pro Version

Google says Gemini Advanced outperforms ChatGPT Plus. Both cost $20 per month, but the search giant's solution also includes access to Google One.

 & Michael Kan Principal Reporter

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(Credit: Google)

Google Bard is so 2023. The company is officially rebranding its AI chatbot to Gemini in a bid to unseat OpenAI's ChatGPT

The rebrand comes from the new “Gemini” model Google’s chatbot adopted in December, when it was still known as Bard. On Thursday, the tech giant confirmed that it's dropping the old name for a fresh start following an earlier leak that tipped off the name change.

"Our mission with Bard has always been to give you direct access to our AI models, and Gemini represents our most capable family of models. To reflect this, Bard will now simply be known as Gemini," the company said in its announcement

(Credit: Google)

The free AI chatbot can be accessed at gemini.google.com. A visit to the old Bard site will redirect you to the new domain. To coincide with the rebrand, the company also launched a Gemini mobile app on Android. For iPhone users, the chatbot will launch on the official Google app for iOS in the coming weeks.

"With Gemini on your phone, you can type, talk or add an image for all kinds of help while you’re on the go: You can take a picture of your flat tire and ask for instructions, generate a custom image for your dinner party invitation or ask for help writing a difficult text message,” the company adds. Android phone users will also be able to access Gemini through the Google Assistant, which can be activated through a long tap on the home button. 

Gemini Advanced vs. ChatGPT Plus

The other major announcement is that Google’s answer to ChatGPT Plus is here. Along with the rebrand, the company has officially launched Gemini Advanced, which runs the company’s most capable AI model, Gemini Ultra. 

“In blind evaluations with our third-party raters, Gemini Advanced with Ultra 1.0 is now the most preferred chatbot compared to leading alternatives,” the company claimed. 

For now Gemini Advanced is only available in English. But it supposedly excels at computer coding, logic reasoning, and creative projects, making it smart enough to become your personal tutor on various subjects. But like ChatGPT Plus, Google is requiring users to pay for Gemini Advanced, which will also cost $19.99 per month. 

(Credit: Google)

In return, subscribers can expect to receive not just a smarter chatbot, but more features, including the ability to use Gemini in Gmail, Docs, Slides, and Sheets. To make the offer more enticing, the company is bundling the premium chatbot with access to Google One, which offers 2TB of cloud storage and a VPN app. 

Google is offering a free, two-month Gemini Advanced trial, after which you'll be charged $20 per month. The upgrade offer is also available on the main Gemini site.

(Credit: Google)

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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