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Adobe Reveals 'Rush' for Quick Video Edits, iPad Photoshop Preview

At its annual conference, the media software giant also announced AI and AR tools, and unlimited fonts for Creative Cloud subscribers.

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Adobe's annual MAX conference in Los Angeles serves as a venue for in-depth software training sessions for creatives and a platform for new product announcements. The big news from this year's show is the release of a new fast video-editing app called Premiere Rush CC.

But Adobe also showed off: previews of a full Photoshop version for iPad; Project Gemini, a mobile drawing and painting app; and Project Aero for AR design. The company also has a major update to its XD interface design and prototyping app, along with feature adds to many of the Creative Cloud professional media apps.

Rush to Post Video

Adobe Premiere Rush CC

Rush is a new quick video-editing app for mobile and desktop that syncs projects between the two. It targets those frequent social video producers and is available for Windows, Mac, and iOS, with more platforms to follow.

The interface resembles that of the simplified Lightroom CC, and will be welcomed by those who are intimidated by Premiere Pro's massive assortment of tools, menus, and panels. The software makes it easy to cut, add transitions, titles, and soundtracks. Rush also simplifies exporting video projects to multiple social outputs in one step and with the required format specs.

Rush is available with full Creative Cloud subscription or as a standalone for $9.99 per month.

Full Photoshop on the iPad

Adobe also demonstrated a fully capable version of Photoshop running as an iPad app. Yes, that means all those layers, blend modes, gradients, filters, and masks will be editable on the leading tablet. Of course, the interface has been redesigned to work well with touch and pen input. And it saves to the standard .PSD format, so you can take projects started on iPad to the desktop. Photoshop for iPad will launch in 2019.

Adobe Photoshop CC on iPad

Project Gemini and Project Aero

In a similar vein to Photoshop, Project Gemini is an iPad drawing and painting app without all the complexity that comes with the bigger, more traditional image-manipulation app. It's intended purely as a creative app for artists working on iPads. It combines both raster and vector drawing capabilities, and effects like water running on watercolors and oil paint smearing are surprisingly realistic.

Gemini lets you dock its control panels or work in full screen mode. For now, it's is in closed beta, but you can apply to join the beta program, or follow the team's Instagram account.

Adobe Project Aero

Meanwhile, augmented reality (AR) is popping up everywhere, and Project Aero is a new AR authoring tool that integrates with Adobe Dimension and Photoshop. At MAX, the company showcased a demo in collaboration with Adidas of an AR-powered retail store for a vision of the future.

XD and More for CC Subscribers

Adobe XD Voice

Other Adobe Creative Cloud apps get feature adds today as well, many of which take advantage of Adobe's Sensei AI technology to anticipate designers' needs.

XD, the interface design and prototyping tool in particular received lots of attention, with over 60 new features. One of the coolest is support for AI-powered voice apps. It also gets plug-in support, animation tools, and integration with Illustrator and After Effects.

All Creative Cloud subscribers now can take advantage of Adobe Fonts (formerly TypeKit) in their print and web projects. That's a choice of over 15,000 fonts! Premiere Pro users get new tools to make widespread changes to colors in videos, Photoshop gets improved Content-Aware Fill, and Illustrator gets a more powerful and flexible way to build gradients. Ligthroom CC can now import from Apple Photos, and Lightroom Classic's tethering is improved. InDesign gets a new Properties panel, and Audition gets new intelligent audio cleanup, just to name a few of the large numbers of improvements in the suite.

About Our Expert

Michael Muchmore

Michael Muchmore

Contributor

My Experience

I've been testing PC and mobile software for more than 20 years, focusing on photo and video editing, operating systems, and web browsers. Prior to my current role, I covered software and apps for ExtremeTech and headed up PCMag’s enterprise software team. I’ve attended trade shows for Microsoft, Google, and Apple and written about all of them and their products.

I still get a kick out of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue of PC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft misstep and win, up to the latest Windows 11.

I’m an avid bird photographer and traveler—I’ve been to 40 countries, many with great birds! Because I’m also a classical music fan and former performer, I’ve reviewed streaming services that emphasize classical music.

Technology I Use

For everyday work, I use a good-old Dell tower with 16GB of RAM, a 12th-gen Intel Core i7 processor, and an Nvidia RTX 3060 Ti GPU that runs on Windows 11. I pair it with a 4K Lenovo ThinkVision P27u-10 monitor and a Logitech MX Vertical mouse. For offsite work, I use a 2024 Microsoft Surface Laptop with a Qualcomm Snapdragon X Elite processor. Camera-wise, I moved to mirrorless from a Canon EOS 80D with a Canon 70-300mm IS USM lens. I now have a Canon EOS R7 with a 100-400mm lens, but I miss my DSLR for several reasons.

In order of usage, the software I turn to most frequently is the Edge web browser, Slack, Adobe Creative Cloud, Microsoft 365, Firefox, Brave, and WhatsApp. I use the Windows Phone link app to see everything on my Samsung Galaxy S21 Ultra phone, which has excellent telephoto capability.

For fitness monitoring, I have a Fitbit Charge 6 and use an Anker Smart Scale P1. I’m also a streaming fan, so I subscribe to both Amazon Music Unlimited (especially for its Dolby Atmos content) and Qobuz (for its high-res sound quality and classical catalog). I recently added a Vizio 5.1 Soundbar SE, which sounds surprisingly good given its low price. To holler commands instead of using a remote control, I have the Amazon Fire TV Cube in the living room, which lets me verbally tell the TV what I want to watch. It hooks up to an LG B4 OLED TV. I have a Sonos One speaker in my kitchen that also ties in with Alexa, as does the Echo Dot 2 With Clock in my bedroom. For serious listening, I have B&W 601 speakers plugged into a Conrad-Johnson Sonographe amp and preamp, with a Cambridge Audio AXN10 streamer as source. For reading, I also have a Nook GlowLight 3.

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