PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Google Launches AI Web Demos, Try Them for Yourself

Google is trying to interest consumers in the same machine learning that powers its cloud enterprise software.

 & Tom Brant Managing Editor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Google's artificial intelligence engineers like to boast that the company, best known for its Web search innovations, has always been interested in AI and machine learning.

A bevy of new AI cloud services for businesses harnesses some code that was written nine years ago, Google VP and Engineering Fellow Fernando Pereira excitedly announced today at the company's office in San Francisco. That's the equivalent of a few millennium in Silicon Valley time.

But despite the long gestation period, Google's investment in AI follows a familiar pattern to the rest of its products: it can charge businesses to use some of it, but much more will eventually be given away to consumers for free.

So to help pique consumers' interest, Google also launched its A.I. Experiments website today, the brainchild of a handful of mostly millennial coders who work in its Creative Lab in New York City. The site offers five demonstrations intended to convince people that AI isn't just for robots and people with PhDs.

Google AI Demo 2

The first is Giorgio Cam, which simply asks users to "take a picture to make music with the computer." It works best on an Android device, but you can also use it on a laptop or desktop, too, assuming you haven't taped over your webcam. You take five snapshots, which are sent to the cloud for some image processing so the website can identify them and set them to music.

When I tried it on a few objects the engineers had on hand, it recognized a photo of an orange perfectly, but struggled to identify an iPhone depicted on the cover of a copy of Life magazine, labeling it a "gadget" with 76 percent confidence.

Next up was A.I. Duets, a delightful glimpse of a future in which computers join virtuosos on stage. You can play a few notes on a virtual keyboard and the computer will continue riffing, sort of like a call-and-response song you might have learned during summer camp or a grade school assembly. It's reminiscent of Project Magenta, Google's project to teach machines to play music. That project, along with the A.I. Experiments website, uses an open-source tool called TensorFlow that Google launched last year and is already catching on among third-party developers.

Finally, I tried the Bird Sounds demo, which was exactly what it sounds like, albeit with a searchable matrix that organizes the wavelengths of the calls of more than 14,000 birds. A search for "sparrow," for instance, reveals the quirky warbling of the house sparrow towards the far left of the matrix, while the song sparrow's rich melodies put it in a category all by itself at the far right.

Google's intention with its AI demos are clear: it wants to prove that artificial intelligence can be applied to pretty much any human pursuit, from bird watching to making music.

As Diane Greene, the head of Google Cloud, put it: machine learning is the "the value that's being added to almost any digital thing people do."

And if that's too theoretical for you, you're certain to have some boxes of ancient family photos in the basement that could easily benefit from some automatic touch-ups, which the new PhotoScan app for iOS and Android (also announced today) can help you with.

Your move, Microsoft and Apple.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

Read full bio