PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Facebook Launches 2012 Olympics Hub

 & Stephanie Mlot Contributor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Since most world citizens haven't procured tickets to this summer's London Olympic Games, Facebook is bringing the games to you.

The social network launched Explore London 2012, a page dedicated to offering users a closer look at various athletes, teams, and sports through their Facebook pages.

With the likes of Michael Phelps, Misty May-Treanor, Rafael Nadal, and David Beckham, fans can "like" the athletes' pages and stay wired into the latest information and news "from inside the games," the site said.

Additionally, Facebook's official The Olympic Games page has already garnered more than 2.8 million likes, with photos from London's preparations, user polls, and news of the summer games. Historical pictures and notable past events reaching back to the 1908 London Olympics cushion the page.

Neither Facebook nor the International Olympic Committee (IOC) immediately responded to request for comment.

Facebook's Olympic integration has been in the works for a year and a half, according to TechCrunch. Only 250 of the more than 10,000 Olympic athletes are represented on Facebook, though the site expects to increase that number in the coming weeks, TechCrunch said, before the games begin on July 27.

In a twist on the traditional website maneuvers, Facebook will not be running ads on its Olympic-focused pages, the company told TechCrunch, to keep with the notion of the games' "clean venue," sans branding or advertisements.

The Olympic Games, however, will also have a presence via Google+, Twitter, Foursquare, Tumblr, and Instagram.

Social media could be a trap for some Olympics volunteers, though, who were warned early this year not to use Facebook, Twitter, or similar sites to share news or the whereabouts of athletes, celebrities, and politicians at the games.

Earlier this month, Google announced that viewers in parts of Asia and Sub-Saharan Africa will be able to watch HD streams of the events live on YouTube. NBC and YouTube are also partnering up to broadcast content from the 2012 London Games.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

My Areas of Expertise

  • Science & Space
  • Video Streaming Services
  • Social Media
  • Cars & Auto
  • Education

The Tech I Use

  • iPhone 12 Pro
  • MacBook Air (hooked up to a 23-inch Dell monitor)
  • Google Chrome
  • Google Drive
  • Soundcore Life P3 earbuds
  • Various Amazon Echo devices

Read full bio