The new Apple Watch is Apple's latest foray into fashion. It goes on sale today, but you can't just pick one up in the store; you have to pre-order one and get it delivered. When you do get it, though, it'll come in this attractive white box.
In our unboxing, we take a look at what's inside the box—which is a little more complicated, and maybe even a little more fancy, than previous Apple products.
Apple is well-known for simple white packaging, short instructional pamphlets, and white cords and cables. The Watch adds a twist: a box within a box, where the Watch itself nestles in a felt enclosure. Our model of the Watch was the $699, 42mm stainless-steel unit.
Since the Apple Watch is a new category of product, we'll have our full review in a few days—we really want to settle in with using it. For now, you can check out our Apple Watch hands on from last month, and other wearable coverage on PCMag.com.
Watch the video below to see us unbox the Apple Watch.