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Burg 12

 & Alex Colon Executive Editor, Reviews

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The Burg 12 is a curious combination of smartwatch and smartphone, and it doesn't succeed at being either. - Wearables
1.0 Dismal

The Bottom Line

The Burg 12 is a curious combination of smartwatch and smartphone, and it doesn't succeed at being either.

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Pros & Cons

    • Decent call quality.
    • Truly awful stylus.
    • Nearly impossible to use with a finger.
    • Unintuitive interface.
    • Bulky.
    • No app store.
    • Poor camera.

Burg 12 Specs

Display Size 1.54
Estimated Battery Life 3 days
Phone Call Capacity
Phone OS Compatibility Android
Phone OS Compatibility iOS

The smartwatch is more popular than ever, yet no one I know actually wears one. That's likely because even the best smartwatches we've tested are far from indispensable, especially when most people are walking around with a smartphone in their pocket. Designer Hermen van den Burg wants to change that by doing away with the smartphone entirely—or, more accurately, by absorbing it. The $199 Burg 12 is not just a smartwatch: It also comes with a SIM card so you can make calls and send text messages right from your wrist. It's certainly an interesting concept, but unfortunately, the Burg 12 is neither a capable smartphone replacement, nor a good smartwatch.

Design

Considering the design background involved here, the Burg 12 looks a little boring. It has a familiar round shape, which I prefer to boxy designs like the Samsung Gear 2 pictured below, but I'm not crazy about the decision to go ovular. It gives the silver ring around the face of the watch the appearance of an egg. And although the silver has a nice, premium feel, it's also well over half an inch thick, which makes the watch extremely bulky; I couldn't even bend my wrist while wearing it. The black rubber strap is fine, and I like the traditional buckle closure, but you can't swap it out for another band.

Final Thoughts

The Burg 12 is a curious combination of smartwatch and smartphone, and it doesn't succeed at being either. - Wearables

Burg 12

1.0 Dismal

The Burg 12 is a curious combination of smartwatch and smartphone, and it doesn't succeed at being either.

Get It Now

Buy It Now

About Our Expert

Alex Colon

Alex Colon

Executive Editor, Reviews

My Experience

I’m PCMag’s executive editor of reviews, steering our coverage to make sure we're testing the products you're interested in buying and telling you whether they're worth it. I've been here for more than 10 years. I previously managed the consumer electronics reviews team, and before that, I covered mobile, smart home, and wearable technology for PCMag and Gigaom. 

My Areas of Expertise

  • I’ve written hundreds of reviews of cell phones, fitness trackers, robot vacuums, smartwatches, and various other products.
  • I’ve also edited thousands of reviews and articles on consumer electronics technologies and products. 

The Technology I Use

I’m writing this bio on my 24-inch blue iMac, which I initially bought for personal use, but quickly decided to use for work instead of my tiny, company-issued ThinkPad (sorry, IT team). The screen is big, bright, and sharp, and the speakers are surprisingly good considering how thin the machine is.

The other big screen in my life is a 65-inch LG C9 OLED TV. If you’re wondering whether OLED is worth the premium over LCD, I’m here to tell you that it is.

I’d be doing my beloved LG C9 a disservice if I didn’t have it hooked up to a capable sound system, so I have a Sonos Beam sitting on a media console underneath the TV, and two Sonos Ones set up as rear channels for surround sound. If you’re a Sonos user, I highly recommend adding the Sonos Sub to your setup. It’s definitely a little more expensive than it should be, but it's truly money well spent.

Of course, as an editor, I also do plenty of reading that isn’t related to work, and I love to sit down with a good, old-fashioned, paper-and-ink book. But when carrying a book isn’t convenient, I break out my first-generation Kindle Paperwhite, which is still working just fine nearly 10 years in.

With 15 years of experience in tech, Alex guides PCMag's product testing to help you decide what's worth buying and how to get the most out of it.

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