Game developers who are also Barbie fans can now add the Barbie Careers Game Developer Doll to their shopping list.

Decked out in a T-shirt with a "hip" graphic, the $13 doll also wears "tech trendy" faded denim pants. Her accessories include a laptop, a tablet displaying a game (do game developers really play games on tablets?), and a headset.

Barbie has been showing her geekiness since at least 2010, when Mattel's iconic doll added her 126th incarnation as a computer engineer. That offering drew praise from female engineers for its potential to inspire girls to code.

But the toy has also had some cringe-worthy moments over the years, from the "Math class is tough!" days to 2014's Barbie: I Can Be A Computer Engineer. The low-tech paper book provoked some controversy for its portrayal of Barbie as a software engineer who came up with ideas but relied on her male colleagues to implement them.

When Barbie tries to restore lost files by connecting her hard drive with another computer, for example, friends Steve and Brian suggest that "It will go faster" with their help and Barbie agrees wholeheartedly.

Mattel apologized and pulled the book from stores. Perhaps Game Developer Barbie is an olive branch for girls who dream of designing games.

In addition to bringing some tech flair to the dolls themselves, Mattel also introduced high-tech Barbie accessories. One is the "Hello Barbie doll, whose $75 suggested price is a bit steep until you realize it comes with built-in Wi-Fi and a voice-recognition system similar to digital assistants like Siri and Cortana.

There's also the updated Barbie Hello Dreamhouse, which this year got Wi-Fi-enabled plastic appliances and gadgets. Kids playing house can use voice commands to turn on mood lighting, preheat the oven, and operate the elevator. It arrives this fall with a $300 price tag.