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Google Assistant Gets Smarter, Comes to iPhone

iPhone users can now say 'OK, Google' to get access to an expanded Assistant feature set. Meanwhile, Google Home gets voice calls and more.

 & Tom Brant Managing Editor

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Move over, Siri. Google Assistant is coming to the iPhone.

You can now ask the Assistant to turn on your living room lights or look up an order confirmation email from Gmail, among many other tasks, all without interacting with a physical Google product like the Home speaker or Pixel.

Google announced the Assistant's expansion to the iPhone at its I/O developers conference on Wednesday, along with a slew of other improvements. In addition to iPhone support, perhaps the most intriguing new skill is the Google Lens, which makes the Assistant even more powerful by unleashing its artificial intelligence algorithm on the photos you take with your smartphone's camera.

Google Assistant on iPhone

Is your cab stopped at a red light in an unfamiliar city? Open up the Google Assistant app, point your phone's camera at the first restaurant you see out your window, and the Assistant will recognize it and pull up its ratings and reviews. Passing a movie theater? Point your camera at the marquee and the Assistant can find you showtimes and even help you buy tickets via a Ticketmaster integration. The Google Lens isn't quite ready yet; Google says it will be rolling out in the coming months.

Sometimes you'd like to interact with a voice assistant without, well, the voice part (maybe you scored those tickets, and now you're in the middle of the movie). So the company is also adding the ability to type requests to the Assistant on your phone, starting today. You'll also be able to see past requests you've made in the text conversation view.

Google Home on TV

Other improvements to Assistant focus on the Google Home speaker, unveiled last fall as a competitor to the Amazon Echo. Chief among them is the ability to place voice calls, which will roll out "in the coming months." Unlike a similar feature from Amazon, which requires both parties to have an Echo or the Alexa app, the Google Assistant on Google Home can make free calls to US landlines and mobile numbers.

For those times you need a visual response, Google Home will also be able to cast certain responses, such as displaying a calendar full of appointments, to your Chromecast-enabled TV (that's coming later this year). Google is also adding Bluetooth to Home, a key hardware feature missing at launch. That means you can stream music stored on your phone or tablet. Finally, Google Home now supports the free version of Spotify, as well as Soundcloud and Deezer.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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