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Meitu Defends Selfie App Data Tracking

'Meitu's sole purpose for collecting the data is to optimize app performance,' the company told PCMag.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Anime selfie app Meitu is responding to reports that it is collecting and sending back to China more data from users' phones than is necessary.

SecurityWatchIn a statement provided to PCMag, the company acknowledged that it collects data such as MAC address/IMEI number, IP address, SIM card country code, GPS and network location, and phone carrier info. It says this is within Apple's iOS developer guidelines and terms and similar to those on popular photo-editing apps for Android users, but developers this week expressed concern that Meitu is too aggressive with its data collection.

In a tweet that now appears to be deleted, Developer Zoë Quinn warned users about some "VERY shady code" discovered in the app. "It asks for permissions to far more things than it needs, and researchers have found it is phoning home (back in China) and sending back a ton of data it shouldn't be, including your GPS info, IMEI (unique phone ID needed to clone your phone) and other personal/sensitive info," she wrote.

In another still-live tweet, she called Meitu "an infosec nightmare."

Meitu said its policies are dictated in part because of Internet restrictions in its home country of China.

"As Meitu is headquartered in China, many of the services provided by app stores for tracking are blocked. To get around this, Meitu employs a combination of third-party and in-house data tracking systems to make sure the user data tracked is consistent," it said in a statement. "Furthermore, the data collected is sent securely, using multilayer encryption to servers equipped with advanced firewall and IDS, IPS protection to block external attacks."

The company is currently developing plans to move servers and user data outside of China, but did not provide any other details on these arrangements.

The app lets you snap selfies and apply filters that make you look like an anime character. It's been around for awhile, but only just exploded on social media in the US this week.

"Meitu's sole purpose for collecting the data is to optimize app performance, its effects and features and to better understand our consumer engagement with in-app advertisements. Meitu DOES NOT sell user data in any form," according to the company.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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