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The Snapchat Copying Continues With Facebook 'Messenger Day'

At this point, there's no word as to whether Facebook's version of this feature will make it outside of Poland.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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UPDATE 3/9/17: Facebook today officially launched Messenger Day, a new Snapchat Stories-like feature inside the social network's Messenger app that lets you share updates about your day with all your friends at once, or just a few specific people.

Like on Snapchat and Instagram, these updates will disappear after 24 hours. The feature is rolling out globally on Android and iOS.

To use it, just open Messenger and tap the camera icon; snap a selfie or video; add any art, text, or effects you like; tap the arrow button in the bottom-right corner and select "My Day" to add it to your story. There's also an option that lets you save the content right to your phone's camera roll.

If you're up to something shady, you can tap the "more" icon when you're about to share an update and choose "everyone except" to keep a certain person from seeing your post. If you're chatting with someone and send them a photo or video, you'll now see an option to add that content to your day.

For more on Messenger Day, check out this Help Center article.

Original Story 9/30/16:

Snapchat and Instagram Stories are all the rage here in the US, but that's not the case everywhere, and Facebook is capitalizing on that opportunity.

As TechCrunch reported on Friday, Zuckerberg and Co. are testing something called "Messenger Day," which is basically another Snapchat Stories ripoff.

"We know that people come to Messenger to share everyday moments with friends and family," Facebook said in a statement to PCMag. "In Poland we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time."

TechCrunch obtained some screenshots of the new feature (check out one below), which lets people share "illustrated filter-enhanced photos and videos that disappear in 24 hours," the site reported.

Facebook Messenger Day

Users can, for instance, snap a photo then draw their own doodles on the image, or add their own text — just like you can with Snaphcat and Instagram Stories. Facebook's version also lets you add graphic filters to let people know how you're feeling (with sayings like "so blue," "so done," "blessed," etc) what you're doing ("study time," "woke up"), or what you feel like doing ("road trip!," "let's go shopping," "let's grab drinks").

At this point, there's no word as to whether Messenger Day will make it outside of Poland.

Meanwhile, execs at Facebook-owned Instagram have no trouble admitting that they copied the Stories feature from Snapchat, tossing credit where credit is due.

"Innovation happens in the Valley, and people invent formats, and that's great. And then what you see is those formats proliferate. So @ usernames were invented on Twitter. Hashtags were invented on Twitter. Instagram has those. Filtered photos were not invented on Instagram," Instagram CEO Kevin Systrom said in a recent interview.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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