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Ford Buys Crowdsourced Shuttle App Chariot

The shuttle service is expected to expand to at least five additional markets in the next 18 months.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Ford Smart Mobility, the company Ford formed earlier this year to help design new transportation services, has made its first acquisition: the San Francisco crowdsourced shuttle app Chariot.

"We're expanding our business to be both an auto and a mobility company, and partnering with cities on current and future transportation needs is the next major step," Ford President and CEO Mark Fields said in a statement. "We want to work with communities to offer even more transportation choices and solutions for people — for decades to come."

As part of that effort, Ford is also teaming up with major global cities, starting with San Francisco, to help "solve congestion issues and help people move more easily, today and in the future."

The Chariot acquisition, the terms of which were not disclosed, "will serve as the cornerstone for [Ford's] new global shuttle services business," which Ford expects to expand to at least five additional unnamed markets in the next 18 months.

Launched in 2014, Chariot currently operates nearly 100 shuttles along 28 routes throughout the San Francisco Bay Area. The routes are crowd-sourced based on rider demand, but in the future they'll operate dynamically, Ford said, using algorithms to map efficient routes that best serve communities' real-time mobility needs.

A private study for Ford conducted by KPMG found that urban congestion could be reduced by up to 25 fewer vehicles for every one of these "dynamic" shuttles placed into service during peak travel times.

"Chariot's mission from day one has been to solve the commute by providing a mass transit solution that is fast, reliable and affordable for people living in today's cities," Chariot cofounder and CEO Ali Vahabzadeh said in a statement. "We started our Chariot service with Ford's 15-passenger vehicles and continue to use Ford Transit shuttles to this day. We couldn't be more thrilled to be Ford Smart Mobility's first acquisition and leverage its leadership in transportation to fulfill Chariot's goals worldwide."

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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