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Zuckerberg's AI Butler Is a Nirvana Fan

Like Iron Man's Jarvis, Mark Zuckerberg's assistant knows him well, but still sometimes makes mistakes.

 & Tom Brant Managing Editor

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Mainstream personal assistants like Amazon's Alexa apparently aren't good enough for Facebook CEO Mark Zuckerberg, who has spent part of the last year building his own custom robot butler.

In a post on Facebook on Monday, he shared the preliminary results of his approximately 100 hours of coding: a real-life Jarvis that uses artificial intelligence to do everything from controlling living room lights to entertaining Zuckerberg's baby daughter, Max.

The main advantage of his invention over, say, an Amazon Echo, is that it is always learning new words and concepts that are tailored to his needs and those of his wife, Priscilla Chan.

"It uses several artificial intelligence techniques, including natural language processing, speech recognition, face recognition, and reinforcement learning, written in Python, PHP and Objective C," Zuckerberg wrote, referring to the programming languages he used.

"It started simple by looking for keywords, like 'bedroom, 'lights,' and 'on' to determine I was telling it to turn the lights on in the bedroom," he wrote. "It quickly became clear that it needed to learn synonyms, like that 'family room' and 'living room' mean the same thing in our home. This meant building a way to teach it new words and concepts."

In the end, Zuckerberg was able to create algorithms that can not only associate similar phrases, like "family room" and "living room," but also distinguish between other linguistic nuances, such as the difference between the name of a song and a request to search for music.

"Saying 'play Someone Like You' means play that specific song," he told Fast Company. "Saying 'play someone like Adele' means asking it to find a recommendation for an artist like Adele and play some of their good songs. Saying 'play some Adele' means go find some of her best songs and make a playlist."

So how well does Zuckerberg's Jarvis work? In a demo, it chose Nirvana's "Smells Like Teen Spirit" when asked to play something similar to Red Hot Chili Peppers, according to Fast Company. Not bad. But that was after Zuckerberg had to tell the system four times to turn the lights off before it got dark.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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