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White Male Twitter Bots Reduce Racism by Calling it Out

In a study, men on Twitter reduced their racist comments by 27 percent once they were criticized by what they thought were other white men.

 & Tom Brant Managing Editor

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Twitter bots can be racist and offensive and were even accused of artificially boosting mentions of US President-elect Donald Trump during his campaign, but some are also good at curbing online hate speech.

That's according to NYU PhD candidate Kevin Munger, who conducted a two-month study using fake Twitter accounts to chide people who posted racist comments on the microblogging platform.

What he found was that people backed off when one of his "bot" accounts called out their racist Tweets, but only if the bots appeared to be white males who had lots of followers.

"I find that subjects who were sanctioned by a high-status white male significantly reduced their use of a racist slur," Munger wrote.

To create "high-status" accounts (ones with more than 500 followers), he bought followers. To vary their race, he chose handles that consisted of first and last names that were identifiably male and white or black according to another academic study, as well as cartoon avatars with different skin colors.

"In order to maximize the amount of control I had over the treatment, I used cartoon avatars for the profile pictures," he wrote. "This practice does not detract from the verisimilitude of the bot — using cartoon avatars on Twitter is not uncommon."

Each bot replied to racist tweets with messages like "Hey man, just remember that there are real people who are hurt when you harass them with that kind of language." When a bot masquerading as a white male sent the reply, the recipients future posts containing the n-word dropped by roughly 27 percent compared to a control group.

While Munger's results are promising for those who've given up hope that online comments can be stripped of racism, they also indicate the troubling fact that men who tweet racist comments apparently only care about the opinions of other white men.

At the very least, the fact that there was so much racist fodder for Munger's study confirms that like other social media platforms, Twitter is still far from cleaning up its act.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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