Twitter can be overwhelming enough without trying to keep up with real-time chatter unfolding in 140-character blurbs.
Which is why the micro-blogging site is simplifying the way conversations are shown, particularly around replies to popular tweets.
A celebrity, for example, often has hundreds or thousands of replies to even the most mundane tweets, few of which add anything to the conversation. So going forward, Twitter will highlight the more meaningful or interesting responses.
So instead of seeing chaos and confusion in response to Taylor Swift's latest photo, you'll find multiple snippets of dialogue—a teaser of each conversation. Posts that are part of the same discussion will be connected by the blue lines Twitter added to timelines in 2013. Click "View other replies" to see more comments.
To surface the most interesting ones, product manager Akarshan Kumar said Twitter considers things like whether the original account holder has replied. So catch Tay's attention, and you might be featured under her next tweet.
Web users will begin noticing chats grouped together, with some of the most interesting exchanges highlighted just below the message.
"Now, it's simple to follow along with anything from a conversation about the latest Periscope app update to a Q&A with Tony Hawk," Kumar said.
The feature is rolling out today to all Twitter.com users, and will eventually reach the company's mobile apps.
"Like with other features, we will continually be iterating and improving on this experience to make it easier to understand and participate in conversations on Twitter as well as find the best, most relevant content we have to offer," Kumar said.
Twitter this week also launched the @TwitterStage account, which surfaces the best of performance-related conversation from the posts people send each day. Starting with last weekend's 69th Annual Tony Awards, the Twitter Stage handle will cover plays, musicals, ballets, "and other experiences where artists take the stage," the company said.