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Google Now on Tap Brings Language Translation Into Apps

Now on Tap is getting even handier with some new capabilities.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Heads up for those of you with a device running Android 6.0 Marshmallow.

Google on Wednesday introduced some new Now on Tap capabilities, letting you easily translate text inside apps, quickly discover more about what's on your screen, and learn about products by using QR and bar codes in Search by Image. For the uninitiated, Now on Tap offers up potentially useful information about what's on your screen when you touch and hold your device's home button.

With this update, you can now take advantage of Google's translation service regardless of whether you're in an app or a webpage. To try it out, just long-press the home button and tap the "Translate this screen" option. Google will then translate any text on the screen into your phone's language.

"So if you're using Google Maps and come across a location or a restaurant review in a foreign language, just long-press the home button and continue reading," Google Product Manager Aneto Okonkwo wrote in a blog post. "You'll even be able to translate multiple languages at once."

Meanwhile, the next time you have something up on your screen you want to know more about, just tap the "Discover" icon for a stream of related content, including links, YouTube videos, and news articles. "It's perfect for browsing and exploring, rather than searching for something in particular," Okonkwo wrote.

Finally, thanks to this update, Now on Tap plays nice with QR codes and barcodes. Just point your camera at the barcode for user reviews and other "helpful cards" related to that object. Try it on packaged goods, books, DVDs, and more.

This latest update comes after Google just last month beefed up Now on Tap with text select and image search capabilities.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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