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Samsung Grabs Smartphone Lead From Apple

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Two separate reports released today indicate that Samsung has grabbed the lead from Apple as the world's top smartphone maker.

Research firm IDC on Tuesday estimated that Samsung shipped a record 42.2 million smartphone units during the first quarter of 2012, a 267 percent increase from 11.5 million during the same quarter last year. Rival Apple slipped to second place, but also performed well, shipping 35.1 million iPhones, an 88.7 percent year-over-year increase, IDC said.

Mobile analyst firm Juniper Research reported similar numbers, estimating that Samsung shipped 46.9 million smartphones in the first quarter, compared to Apple's 35.1 million. Just last week, two separate reports from IHS iSuppli and Strategy Analytics were at odds over whether Samsung or Apple was the most-popular smartphone maker.

"The race between Apple and Samsung remained tight during the quarter, even as both companies posted growth in key areas," Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program, said in a statement Tuesday. "Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones."

Overall, the worldwide smartphone market grew 42.5 percent year-over-year in the first quarter of 2012, as vendors shipped an estimated 144.9 million smartphones, compared to 2011's 101.7 million, according to IDC. But the larger mobile phone market declined 1.5 percent in the first quarter of 2012, as vendors shipped an estimated 398.4 million units, compared to 404.3 million in 2011.

IDC also noted that Samsung knocked out the longtime leader Nokia to become the world's top mobile phone vendor — as IHS iSuppli and Strategy Analytics confirmed last week. Samsung shipped 93.8 million mobile phones during the quarter, compared to Nokia's 82.7 million, IDC estimated.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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