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Why You Don't Want a Chinese Galaxy S5 (Maybe)

 & Sascha Segan Former Lead Analyst, Mobile

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SUWON, Korea — Do you like your phones LOUD? Then maybe you should get a Samsung Galaxy S5 designed for a Chinese wireless carrier.

On a small-group trip to Korea in advance of the Galaxy S5 launch, Samsung took us on a tour of the company's testing labs, where the company makes sure new designs perform up to snuff. I saw a bunch of unreleased and barely released devices being put through their paces as robots pounded their buttons, they got hoses of water sprayed on them, or they were locked in little boxes full of fine, white dust.

But I knew about all of that before. The news to me was what Samsung does with call quality, and it blew my mind.

Deep within Samsung's testing lab at its Suwon, Korea headquarters are a number of studio booths that look like the kinds of place you'd record a radio commercial. In each one, Samsung can summon background noise and voices from different countries – because they're different! Chinese people like their phones loud, for instance. In the U.K., they want more bass tone in their voices. Americans like more treble. (They're right; I do.) The background noise of two-stroke motors in India requires different noise cancellation settings than the hum of American traffic.

I mean, I knew that phones from different countries had different radio bands, but audio tunings? Wow.

Alas, Samsung can't do all of its testing at home, thanks to U.S. carriers. They trust no one. So while Samsung tests its prototypes up to specific U.S. carrier specs and standards – and yes, they each have different standards, posted on the wall in the test lab – the phones then have to be sent to third-party labs in the U.S. to be double checked. Some other global carriers allow Samsung to certify phones, which is why some devices may come out elsewhere first.

I've been to cell phone testing labs before, at Chinese mobile manufacturers and U.S. carriers; Samsung's setup was the brightest, cleanest, and most extensive I've seen so far. Take a look at the slideshow to see how Samsung tests its prototypes.

Samsung Drop Test Machine

Everybody has one of these. You should have one of these at home. It's fun. You put a phone on the platform, and then the platform drops out to drop test the phones. Samsung videos each drop test with high-speed cameras to see how the casing deforms.

Samsung Button Pressing Robot

This robot presses a phone's home button tens of thousands of times, to make sure it's durable enough to last.

Samsung White Dust Test

This test was a new one for me: the phone is enclosed in a vibrating box full of fine, white dust to make sure none of it gets into the buttons or under the screen.

Samsung Camera Flash Test

That arc measures the brightness of a phone's camera flash across a 180-degree radius.

Samsung Acoustic Test

The HEAD Acoustics head here has a speaker in the mouth and microphones in the ears to test a phone's sound quality.

Samsung Acoustic Booth

From this booth, Samsung engineers can pump different kinds of background noise, different voice timbres or different languages into a phone to see how it responds.

Samsung RF Testing Room

Samsung's headquarters in Suwon, Korea has a series of these huge rooms where phones are tested to make sure that they receive the right radio frequencies and don't emit any of the wrong ones.

Samsung Body Goo

These red boxes are full of a gelatinous goo that approximates the density of the human body. Samsung is testing here to make sure that your phone won't irradiate you.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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