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RingCentral DigitalLive Service

 & Oliver Rist Contributing Editor

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 - RingCentral DigitalLive Service
4.0 Excellent

The Bottom Line

RingCentral is a surprisingly sophisticated but easy-to-use Web-managed smart PBX service with attractive per-user pricing. Getting acceptable call quality, however, requires preconfigured SIP phones or configuring SIP handsets yourself.

Pros & Cons

    • Good price.
    • Sophisticated PBX features.
    • Support for custom or transferred numbers, extensions.
    • Internet calling and fax plan included with service.
    • Good call quality requires external handset: Softphone call quality poor.

RingCentral DigitalLive Service Specs

Number of additonal handsets system can support: 4

The other two VoIP contenders I've looked at recently (Microsoft Response Point and the Avaya Quick Edition/Netgear Voice over IP (VoIP) Solution), require an on-site hardware/software combination. RingCentral takes a different approach, supplying its IP-capable PBX as a service delivered entirely over the Internet: no on-site PBX, no need for a phone consultant. Just supply phones and Web connections and you're all set. It's a good idea, and one that RingCentral implements well.

Registration for RingCentral is quick and lets customers simply receive an assigned phone number, transfer an existing number (though this apparently doesn't work in all cases), or request something more individual, such as a toll-free or even a vanity number (though those options cost extra). VoIP comes in the form of a new service, dubbed DigitalLine, that lets customers run voice calls through their broadband Web connections. The service will work with PC-based softphones or any standard SIP-compatible phone.

RingCentral enables small and midsize businesses to have what might otherwise be unaffordable smart-PBX features. The service becomes a little complex for businesses that dig deeply into the features, but RingCentral has provided a number of Web tutorials—including videos— that really do help. Just check the Support section.

Basic configuration, however, is easy enough. This involves registering your account, receiving your phone number, and then setting up the auto-attendant so that customers hear what you want them to. After that, deeper customization is largely a matter of configuring calling rules. These cover features like call forwarding, voice mail retention, call routing, and even call screening and blocking. The process is fairly easy once you get the hang of the interface.

Setting up some features, like extensions and hold music, works differently from the way it does with hardware-based IP PBXs. You add extensions from your RingCentral portal page, and the service adds the new numbers to your company directory automatically. As soon as you've created an extension, the person who'll be using it can log on, choose or change a password, download the softphone software, and customize phone settings. The Web portal also keeps track of voice mail, showing individual users both new and saved messages. Hold music can be from RingCentral-supplied selections or tunes you upload over the Web.— Next: Testing RingCentral

Testing RingCentral

I tested voice quality using both the downloadable softphone as well as a preconfigured Linksys 921 SIP phone handset. Setup of the softphone was simple, but call quality just wasn't all that good. In subjective tests, all five respondents using the softphone over our RingCentral account said voice quality on their end was just above that of a cell phone, which would have been fine if we hadn't also suffered through a number of skips. The problem was noticeable enough that I wouldn't want to be using this setup as a substitute for POTS-quality calling in a business. It just didn't sound professional.

Results with a Linksys 921 handset, however, were quite different. If you go with RingCentral, use one: I can't recommend that strongly enough. Voice quality was excellent even after just yanking the phone out of the box and plugging it in—no router tweaks, no firewall tweaks. Just plug and gab. You can order the 921 preprovisioned—right down to the specific extension level. So an administrator can sign up for the service, then set up every user from the management interface and assign each person an individual extension. You can then order the handsets, and each will be configured with one employee's contact info and extension. Plug a phone into an Internet connection and you're ready. Callers ringing your primary number will be presented with an auto-attendant asking if they'd like to browse the company's directory. Ater they enter the last name, they'll hear the extension announced, and the call will be put through. It's as simple as that.

In practice, folks calling you will likely hear a ring or two more than they might with another system—that's the Internet-based PBX doing its routing work long distance. The Microsoft and Avaya/Netgear solutions will be just slightly more responsive that way, since everything's happening locally using your own POTS lines as a back end.

The Linksys 921 isn't light on capabilities, either. You'll find one-button support for all the advanced IP features, so you can update your RingCentral account from the handset as well as the Web site. The phone also supports headsets, message notification, call history, and more. Currently, RingCentral will preprovision only the 921, but the company's online help system has instructions that will help you provision a number of standard SIP phones yourself if you're so inclined. You'll find directions for hardware from Aastra, Cisco, Grandstream, Polycom, and Snom, with more to follow.

Overall, as long as RingCentral was used in conjunction with the Linksys hardware phone, it stood out above both our other competitors. On IP telephony smarts and breadth of features, the RingCentral outshines both Avaya/Netgear and Microsoft. Users can initiate answering rules, manage call screening, and even use real-time call controls—including routing. You can use a "Click to Call" graphic icon on your Web site or as part of your e-mail signature, which lets folks ring your desk extension directly from those locations. Avaya/Netgear, Microsoft, and RingCentral all have some form of Outlook contact integration, but only RingCentral managed one-click dialing from the softphone and also integrated one-click faxing from any office application. There's even SMS text-based alerting capability so you can get voice-mail alerts texted to your cell phone.

Even on a cost-benefit basis, RingCentral looks pretty good. Assuming a $100 average price for the hardware SIP phone, a 20-person office is shelling out $2,000. The additional monthly costs are passed off to RingCentral calling and faxing plans; you'll have those costs in the other two products, too, just not from the same vendor. The only real potential downside we saw to RingCentral was its perceived strength—namely, that ease of use also translates to a lack of local network-management options.

Because you've got less network control over how RingCentral behaves, the service might behave differently over time, especially if you keep adding users. The company didn't provide a "hard-stop" user load as Avaya/Netgear and Microsoft do. RingCentral is of the opinion that users can keep scaling as long as the voice traffic requirement on the local network doesn't become a problem. But RingCentral can't peek into your local network to check conditions, so if a sudden user growth spurt collides with some new network-hungry business application, for example, you could suddenly have problems. Your only defense here is to make sure your network IT specialist or consultant has some familiarity with VoIP and is able to keep an eye on those symptoms.

Also, because RingCentral was designed to run on basic, SMB-style networking infrastructure, you might have trouble should your business suddenly run on higher-end stuff—especially firewalls. In a basic office setup like the one I created at PC Magazine Labs, you shouldn't have a problem unless you're using a truly ancient firewall. But a small company leasing office space and infrastructure from a much larger organization might have trouble, since the higher-end enterprise firewalls have more difficulty passing SIP traffic reliably unless they're custom-tweaked by a pro.

Overall, the breadth of PBX-style features and the ease of use of the interface make RingCentral DigitalLine VoIP Service a highly attractive option for smaller businesses. Assuming that with your network and broadband service you can get acceptable call quality (which definitely requires purchasing SIP phones), I wouldn't hesitate recommending RingCentral.

More VoIP Reviews:

Final Thoughts

 - RingCentral DigitalLive Service

RingCentral DigitalLive Service

4.0 Excellent

RingCentral is a surprisingly sophisticated but easy-to-use Web-managed smart PBX service with attractive per-user pricing. Getting acceptable call quality, however, requires preconfigured SIP phones or configuring SIP handsets yourself.

About Our Expert

Oliver Rist

Oliver Rist

Contributing Editor

My Experience

I've covered business technology for more than 25 years, and in that time I've reviewed hundreds of products and services and written a similar number of trend and analysis stories. My first job in journalism was with PC Magazine in the 1990s, but I've also written for other enterprise technology publications, including Computer ShopperInformationWeek, InfoWorld, and InternetWeek.

Between stints as a journalist, I've worked as an IT consultant, software development manager, and marketing executive for several companies, including Microsoft, where I was a senior technical product manager for Windows Server. My focus is on business tech reviews at PCMag, but you can also find me co-hosting This Week in Enterprise Tech on the TWiT.tv network.

My Areas of Expertise

The Technology I Use

My daily workhorse baby is a sleek Dell XPS 13 9310 ultraportable running Windows 11, a recent purchase that still gives me goosebumps when I look at it. When I'm at my desk, I connect it to two honking HP U28 4K displays using Dell's fancy WD19 docking station. When I'm doing personal work or something that's graphics intensive, those 4K displays get shared with my desktop machine, an iBuyPower Pro Gaming PC that uses Windows 10. And when I'm testing a network product, I use a slightly older Dell Precision Mobile Workstation that dual boots between Windows 10 and Ubuntu.

Being a business tech reviewer, my home network is a little more involved than most. It's based on a business-class Verizon FiOS internet connection, but between that and the rest of the network sits a Ubiquiti UniFi Security Gateway (USG). My wired connections, including my wife's and my PCs, our smart TVs, and printers run off two UniFi Switch 8 boxes, while the Wi-Fi gets handled using three UniFi AP AC Pro access points. Data protection is a combination of my 32TB Western Digital My Cloud Pro P4100 home NAS, a 2TB Dropbox business account, and BackBlaze's backup software.

The network is managed with UniFi's Cloud Key and Controller software, because I'm a sucker for colorful dashboards and heat maps. I sometimes back that up using a Wireshark instance I've got running on the Ubuntu machine. For work, I'm a Microsoft Office guy. I live in Outlook and use OneNote for practically everything aside from final draft writing. My days at Microsoft also made me Excel and PowerPoint proficient. The latter is where I do most of the work-related graphics chores, though for personal projects I like Adobe Photoshop and Wonderdraft.

My Wi-Fi network handles all our tablets and phones, as well as all the home automation devices in our ADT Pulse home security system. That said, I've backed that up with a couple of Wyze Cams. My phone is a Samsung Galaxy S10, and my tablet library includes three Apple iPads, an Amazon Fire HD 10, and a Samsung Galaxy Book 13.

In the misty days of yore, my first PC was a Radio Shack TRS-80 Model 4, and my first mobile phone was a Nokia 8210.

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