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Google Photos Will Now Choose Your Best Shots For You

New face detection and geotagging tools make organizing photos easier, but are also kind of creepy.

 & Tom Brant Managing Editor

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Photo organization apps have become a lot more sophisticated over the years. But let's be honest: do you actually edit geolocation pins, train face detection software to correctly identify your friends, and curate the best shots from your recent tropical getaway?

Google, which already might know more about us than we know about ourselves, bets you don't. So today it unveiled a new feature in Google Photos that automates a lot of the album organization tasks you wish you had time to do.

The automation tools are aimed at people who've just returned from vacation. Once you've uploaded your snapshots, Google Photos will suggest a new album, curated with what it thinks are your best images. It then adds maps and drops location pins to show how far you traveled. Finally, you can add text captions to complete the album, and then share it with your sunburned family and friends.

Of course, many of these features aren't exactly new. iPhoto introduced geolocation and face detection years ago. Picasa, the Google Photos predecessor that will soon be shut down, includes an "I'm Feeling Lucky" button to automatically retouch photos.

But as Wired points out, Google has put a lot of thought into automating its new organization tools. Its secret weapon is machine learning, which comes in handy for improving the accuracy of location pins. In addition to reading the camera's location information, Google Photos can rely on its database of landmarks to match your photos to the exact spot you stood when you snapped the shutter button.

"We have 255,000 landmarks that we automatically recognize," a Google engineer told Wired. "It's a combination of both computer vision and geotags. Even without the geotags, we'd be able to recognize a landmark."

As for detecting faces, Google can recognize if a person is important to you based on the how often they appear in your photos. That feature is private and won't try to search social media profiles for the people you take pictures of, according to Wired.

The new features rolled out today to all users on Android, iOS, and web versions of Google Photos.

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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