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CEA CEO Talks CES

 & Michael J. Miller Former Editor in Chief

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Gary Shapiro CES 2012

On the eve of the 2012 International CES, I had a chance to speak with Gary Shapiro, CEO of the hosting Consumer Electronics Association, who discussed his hopes for the show and his worries about the tech industry.

This year, officials estimate the show will attract over 140,000 attendees, more than 2,700 exhibitors, and feature around 20,000 new product introductions, but Shapiro seemed confident that the actual number will be higher. (In 2006, the show welcomed a record 152,000 attendees. For this year, we will have preliminary numbers late in the week and audited numbers in the fall). In terms of space, this year's show so far has 1.851 million net square feet of space, just shy of the record 1.857 million in 2008. This makes it one of the largest trade shows in the world by any measure.

Shapiro is particularly excited about the concept of the connected car, as the car is becoming the largest consumer electronics hub outside the home. Six of the top 10 car companies are exhibiting at the show, Shapiro said.

Also of interest to Shapiro is the next generation of video. Almost half the TV sets sold this year are expected to be smart TVs, which will feature technical changes like new display technology and 4K resolution. 

Shapiro expects to see big innovations in haptics, as well, as feedback promises to change user interfaces.

I asked if Microsoft's decision to taper its presence at the show in coming years worried him, and Shapiro asserted that Microsoft will continue to be part of the show. The company's streak of keynotes is quite unusual, and he expects that the company will be back keynoting within the next decade.

Many companies who were not on the exhibit show floor itself—including Google, Twitter, and Amazon—actually had a big contingent at the show. Even though Apple isn't at the show, over 300 companies in the Apple ecosystem are part of the show's iLounge.

Shapiro, who authored The Comeback, aims to improve innovation in this country. He would like to see Congress focus on what's best for the country, not for individual parties. There is broad agreement in a number of areas, he said, such as auctioning more wireless spectrum and strategic immigration (allowing green cards for recipients of post-graduate degrees in science and technology areas), but still the legislation hasn't passed. Shapiro admits he is worried about "anti-innovation" legislation such as SOPA.

About Our Expert

Michael J. Miller

Michael J. Miller

Former Editor in Chief

Michael J. Miller is chief information officer at Ziff Brothers Investments, a private investment firm. From 1991 to 2005, Miller was editor-in-chief of PC Magazine,responsible for the editorial direction, quality, and presentation of the world's largest computer publication. No investment advice is offered in this column. All duties are disclaimed. Miller works separately for a private investment firm which may at any time invest in companies whose products are discussed, and no disclosure of securities transactions will be made.

Until late 2006, Miller was the Chief Content Officer for Ziff Davis Media, responsible for overseeing the editorial positions of Ziff Davis's magazines, websites, and events. As Editorial Director for Ziff Davis Publishing since 1997, Miller took an active role in helping to identify new editorial needs in the marketplace and in shaping the editorial positioning of every Ziff Davis title. Under Miller's supervision, PC Magazine grew to have the largest readership of any technology publication in the world. PC Magazine evolved from its successful PCMagNet service on CompuServe to become one of the earliest and most successful web sites.

As an accomplished journalist, well versed in product testing and evaluating and writing about software issues, and as an experienced public speaker, Miller has become a leading commentator on the computer industry. He has participated as a speaker and panelist in industry conferences, has appeared on numerous business television and radio programs discussing technology issues, and is frequently quoted in major newspapers. His areas of special expertise include the Internet and its applications, desktop productivity tools, and the use of PCs in business applications. Prior to joining PC Magazine, Miller was editor-in-chief of InfoWorld, which he joined as executive editor in 1985. At InfoWorld, he was responsible for development of the magazine's comparative reviews and oversaw the establishment of the InfoWorld Test Center. Previously, he was the west coast bureau chief for Popular Computing, and senior editor for Building Design & Construction. Miller earned a BS in computer science from Rensselaer Polytechnic Institute in Troy, New York and an MS in journalism from the Medill School of Journalism at Northwestern University in Evanston, Illinois. He has received several awards for his writing and editing, including being named to Medill's Alumni Hall of Achievement

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