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Will Amazon's Silk Browser Give its Kindle Fire a Leg Up On B&N's Nook?

 & Michael J. Miller Former Editor in Chief

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Nook Tablet

Perhaps the most interesting head-to-head battle in technology over the next month will be between the Barnes & Noble Nook Tablet and the Amazon Kindle Fire. The two companies have long competed (and will continue to compete) with ebook readers. Next week, though, both will be offering their versions of "tablets" designed to do a lot more, specifically consume media.

Both products are 7-inch tablets running variations of Android, but because they use their own app stores instead of the Android Market, each will present a somewhat different selection of applications. Neither is trying to match the iPad 2 or the various Honeycomb-based Android tablets in speed, size, or breadth of applications, but both seem to offer a good combination of convenience and media access at an affordable price.

Barnes & Noble unveiled the $249 Nook Tablet this morning (read PCMag's Hands On With the Nook Tablet), positioning it as the company's "lightest, fastest tablet with HD entertainment." It runs on a 1 GHz TI OMAP 4 dual-core processor and has the Gingerbread version of Android, but again without Market support. True to the company's bookseller roots, it builds on the Nook Color with access to the company's online bookstore, plus 250 magazines and periodicals designed for the tablet. 

For streaming video, Barnes & Noble pushed integration with Netflix, as well as subscription-based deals with Hulu Plus and Pandora. Users can store media on Barnes & Noble's own Nook Cloud. It has built-in Wi-Fi with free access in Barnes & Noble stores and AT&T hotspots. The battery life will allow for nine hours of video, or five full-length HD movies, on a single charge.

The $199 Kindle Fire, which was announced in late September and is due to ship November 15, is a 7-inch tablet with a 1024-by-768 pixel display. It will integrate all of Amazon's services, notably the Amazon cloud for storing MP3 files, which it hopes you'll now buy on its MP3 site, streaming video, and books.  

The company encourages users to become Amazon Prime members, giving them access to a library of 10,000 "instant videos," including a fair amount of older TV episodes and a library of movies. It also now includes a lending library of 5,000 books, from which users can borrow once per month. While I love the concept of libraries—particularly physical public libraries—I'm not sure the content is deep or current enough to really satisfy most readers, though it's certainly a step in the right direction. The first month is free for Kindle Fire users, but then costs $79 a year, which also includes free shipping on many of the products on Amazon's site.

Perhaps the best advancement on the Kindle Fire is its new browser, called Silk, which uses Amazon Web Services to cache and, if necessary, reformat web content for the Fire. This should speed up web browsing. Although a number of people have laid out privacy concerns regarding this scheme, it isn't really a new concept. Opera Mobile, for one, has been using a similar concept, to good impact for years.

Amazon has yet to be very clear on other applications for the Kindle Fire. Presumably, we'll learn more next week when it ships. Here's PC Mag's first look.

Both companies are offering 7-inch displays, dual-core processors, and an emphasis on book and media consumption. The Nook Tablet is $50 more, but includes 16GB of flash memory versus 8GB, which should mean an even greater difference in storage, as system applications will take some of that storage, an expansion slot for adding more memory.

I'm quite interested in seeing how the Amazon Kindle Fire and the Barnes & Noble Nook Tablet actually compare side-by-side. My guess is they will both be quite good at reading books, but there could well be differences in the quality and amount of movie, TV, and even magazine content available, depending on what services the Kindle Fire supports. I'm also quite curious about browsing quality on each device and about basic applications, such as email.   

About Our Expert

Michael J. Miller

Michael J. Miller

Former Editor in Chief

Michael J. Miller is chief information officer at Ziff Brothers Investments, a private investment firm. From 1991 to 2005, Miller was editor-in-chief of PC Magazine,responsible for the editorial direction, quality, and presentation of the world's largest computer publication. No investment advice is offered in this column. All duties are disclaimed. Miller works separately for a private investment firm which may at any time invest in companies whose products are discussed, and no disclosure of securities transactions will be made.

Until late 2006, Miller was the Chief Content Officer for Ziff Davis Media, responsible for overseeing the editorial positions of Ziff Davis's magazines, websites, and events. As Editorial Director for Ziff Davis Publishing since 1997, Miller took an active role in helping to identify new editorial needs in the marketplace and in shaping the editorial positioning of every Ziff Davis title. Under Miller's supervision, PC Magazine grew to have the largest readership of any technology publication in the world. PC Magazine evolved from its successful PCMagNet service on CompuServe to become one of the earliest and most successful web sites.

As an accomplished journalist, well versed in product testing and evaluating and writing about software issues, and as an experienced public speaker, Miller has become a leading commentator on the computer industry. He has participated as a speaker and panelist in industry conferences, has appeared on numerous business television and radio programs discussing technology issues, and is frequently quoted in major newspapers. His areas of special expertise include the Internet and its applications, desktop productivity tools, and the use of PCs in business applications. Prior to joining PC Magazine, Miller was editor-in-chief of InfoWorld, which he joined as executive editor in 1985. At InfoWorld, he was responsible for development of the magazine's comparative reviews and oversaw the establishment of the InfoWorld Test Center. Previously, he was the west coast bureau chief for Popular Computing, and senior editor for Building Design & Construction. Miller earned a BS in computer science from Rensselaer Polytechnic Institute in Troy, New York and an MS in journalism from the Medill School of Journalism at Northwestern University in Evanston, Illinois. He has received several awards for his writing and editing, including being named to Medill's Alumni Hall of Achievement

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