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HP's PC Business: Missed Opportunities

 & Michael J. Miller Former Editor in Chief

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HP's announcement yesterday that it will examine "strategic alternatives"--specifically the sale or spin off its personal computer business--in many ways evokes memories of IBM's 2005 decision to sell its own PC business to Lenovo. But unlike that deal, which was at least clear, so much uncertainty surrounds the future of HP's PC business that I worry it will inevitably force the company to make only conservative decisions about its PCs, at a time when the business could use some more innovative thinking.

I'm sure a lot of people are thinking that HP only makes boring, standard PCs, and it's true that the bulk of the HP Pavilion line for consumers and ProBook and EliteBook lines for business were safe, reliable choices. I know a lot of consumers who have been very happy with these machines and a lot of businesses that appreciated being able to get desktops, laptops, and servers all from a single vendor. (Assuming HP keeps its server business, this will leave Dell as the only big supplier left in the U.S. that makes both desktops and servers.)

Considering how Lenovo handled the ThinkPad line after acquiring it from IBM, it's quite likely that the basic attributes of Pavilion, Compaq, and ProBook will remain the same going forward, whether the PC business is acquired by another firm or is spun off to become a separate company. (Since HP acquired Compaq for $25 billion ten years ago, it would be interesting if that's the name of a separate PC company.)

But what I'll miss more are the ways that HP tried to innovate personal computers. With its TouchSmart line, it tried to bring touch screens to PCs and to truly change how people used computers. Even though it only acquired WebOS fairly recently, its plans to use it in the TouchPad tablet and across its entire line intrigued me, at the least.

HP Touchsmart
In both cases, I think these have failed mainly because of the lack of applications support, a tricky obstacle since developers go after markets they see growing, but the markets don't grow without developers. I would have liked to have seen HP develop or encourage a lot more TouchSmart applications; after years in the market I'd still describe it as a neat technology looking for more uses. And I'm shocked that after just rolling out the TouchPad, HP would kill it only a few weeks later without ever doing a big applications push.

Writing about it earlier this week,  I said that webOS had a lot of potential but that "buying a TouchPad is pretty much a bet that HP will stay committed to the webOS platform and will be able to convince more people to write for it." But I never expected they would kill it this quickly. It sets a really bad precedent for early adopters of technology.

HP missed another opportunity with the Voodoo PC line, which it acquired a few years ago,  but seemed unsure how to handle. Today most of what remains is the Envy line of notebook PCs, which are nice but hardly revolutionary. More than just about any other company, HP even tried combining TVs and PCs, though that too flopped.

In part, HP survived because as a company it had more resources than most of its PC competitors, including HP Labs. In all these cases, its solid and interesting concepts have floundered, unable to transform the market as Apple's have. Instead, HP succeeded with more standard PCs that offered good features and good values. That's certainly important, but it's these other opportunities that often made HP's Personal Systems Group so interesting to watch.

About Our Expert

Michael J. Miller

Michael J. Miller

Former Editor in Chief

Michael J. Miller is chief information officer at Ziff Brothers Investments, a private investment firm. From 1991 to 2005, Miller was editor-in-chief of PC Magazine,responsible for the editorial direction, quality, and presentation of the world's largest computer publication. No investment advice is offered in this column. All duties are disclaimed. Miller works separately for a private investment firm which may at any time invest in companies whose products are discussed, and no disclosure of securities transactions will be made.

Until late 2006, Miller was the Chief Content Officer for Ziff Davis Media, responsible for overseeing the editorial positions of Ziff Davis's magazines, websites, and events. As Editorial Director for Ziff Davis Publishing since 1997, Miller took an active role in helping to identify new editorial needs in the marketplace and in shaping the editorial positioning of every Ziff Davis title. Under Miller's supervision, PC Magazine grew to have the largest readership of any technology publication in the world. PC Magazine evolved from its successful PCMagNet service on CompuServe to become one of the earliest and most successful web sites.

As an accomplished journalist, well versed in product testing and evaluating and writing about software issues, and as an experienced public speaker, Miller has become a leading commentator on the computer industry. He has participated as a speaker and panelist in industry conferences, has appeared on numerous business television and radio programs discussing technology issues, and is frequently quoted in major newspapers. His areas of special expertise include the Internet and its applications, desktop productivity tools, and the use of PCs in business applications. Prior to joining PC Magazine, Miller was editor-in-chief of InfoWorld, which he joined as executive editor in 1985. At InfoWorld, he was responsible for development of the magazine's comparative reviews and oversaw the establishment of the InfoWorld Test Center. Previously, he was the west coast bureau chief for Popular Computing, and senior editor for Building Design & Construction. Miller earned a BS in computer science from Rensselaer Polytechnic Institute in Troy, New York and an MS in journalism from the Medill School of Journalism at Northwestern University in Evanston, Illinois. He has received several awards for his writing and editing, including being named to Medill's Alumni Hall of Achievement

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