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Windows 10 Will Not Be Free for Individual Pirates

 & Sascha Segan Former Lead Analyst, Mobile

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Windows 10 will NOT be a free upgrade for software pirates. Unless you got your pirated copy with your PC.

Microsoft is continuing its weird piracy dance where it wants as many people to pay for Windows as possible, but would also rather have those pirates use Windows than someting else.

So Microsoft put out a very finicky, slightly tortured blog post on the topic las week. The official word is that people running pirated Windows 7 or Windows 8 devices will get some "very attractive" upgrade offers, which might be paid. But if you're getting them from your PC maker, they might be subsidized so heavily they would be free. If you're in the U.S., you may not be familiar with PCs that are actually sold with pirated Windows, but in other countries it happens all the time.

Windows 10 Bug ArtReading between the lines, it also sounds like Microsoft isn't going to be *too* aggressive at cracking down on Windows 10 pirates, although they'll be stuck with an embarrassing desktop watermark flagging them as pirates.

In other words, nothing's changing. PC makers pay for Windows. We're talking billions of dollars here. So Microsoft can't really make Windows free. Microsoft really wants everyone to be running Windows 10 to avoid the years-long split we saw between Windows XP and 7. And Microsoft wants people in China and India, where even the OEMs are sometimes pirates, to run Windows. The uptake here is that whatever your situation, there will probably be a Windows 10 for you.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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