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Nikon Coolpix AW100

 & Jim Fisher Principal Writer, Cameras

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Nikon Coolpix AW100 - Nikon Coolpix AW100
4.0 Excellent

The Bottom Line

The Nikon Coolpix AW100 is a rugged point-and-shoot camera that, while a bit on the pricey side, captures sharp images and can take quite a beating without a hiccup.

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Pros & Cons

    • Sharp photos.
    • Waterproof to 33 feet.
    • Shockproof to 5 feet.
    • Full HD movies.
    • Action button.
    • Fast performance.
    • Pricey.
    • So-so low-light performance.
    • Limited zoom range.
    • Focus issues while recording video.

Nikon Coolpix AW100 Specs

35-mm Equivalent (Telephoto): 140 mm
35-mm Equivalent (Wide): 28 mm
Battery Type Supported: Lithium Ion
Boot time: 1.4 seconds
Dimensions: 2.6 x 4.4 x 0.9 inches
GPS: Yes
Image Stabilization: Optical
Interface Ports: mini HDMI
Interface Ports: Proprietary
LCD Aspect Ratio: 4:3
LCD dots: 460000
LCD size: 3 inches
Lines Per Picture Height: 2166
Maximum ISO: 3200
Media Format: Secure Digital
Media Format: Secure Digital Extended Capacity
Media Format: Secure Digital High Capacity
Megapixels: 16 MP
Optical Zoom: 5 x
Recycle time: 0.8 seconds
Sensor Size: 6.2 x 4.6 (1/2.3") mm
Sensor Type: CMOS
Shutter Lag: 0.1 seconds
Touch Screen: No
Type: Compact
Video Resolution: 1080p
Video Resolution: 720p
Waterproof Depth (Mfr. Rated): 33 feet
Weight: 6.3 oz

You wouldn't think that the Nikon AW100 ($379.95 direct) is the company's first try at a rugged point-and-shoot camera. The 16-megapixel shooter manages to do just about everything right—capturing sharp images, surviving drops, geotagging your photos, shooting underwater, and grabbing 1080p30 video. And it does it all quickly, with faster performance than any other rugged model we've tested. All of this means that the AW100 ousts the Panasonic Lumix DMC-TS3 ($399.95, 4 stars) as our Editors' Choice rugged camera.

Design and Features

Similar in design to other rugged compacts, the AW100 sports a sealed lens with an internal zoom mechanism, located on the top corner of the camera. It measures 2.6 by 4.4 by 0.9 inches and weighs 6.3 ounces, slightly larger than the 2.5-by-3.8-by-0.9-inch, 5.5-ounce Olympus Tough TG-310 ($199.99, 3.5 stars). The camera is available in three colors—orange, black, and blue. Its 5x optical zoom lens covers a 28-140mm (35mm equivalent) field of view and has a nice macro capability for capturing smaller objects.

A 3-inch, 460k-dot LCD dominates the rear of the camera. It's very bright and sharp, making it easy to frame and review images in a variety of lighting conditions, putting the 2.7-inch, 230k-dot display on the Lumix TS3 to shame. Control buttons are rubberized and sealed, but are quite responsive to the touch. The camera has all the standard control buttons—including a zoom rocker, dedicated movie button, self timer, flash control, and exposure compensation—and adds a special control button on the left side of the camera, called the Action button.

This button can be configured to bring up the GPS world map or to adjust shooting settings. Pressing it brings up a menu from which you can adjust the shooting mode, start recording a movie, play back photos, or view the world map. Lightly tapping the Action button scrolls through the options, while pressing it locks in a selection. This makes it possible to adjust settings on the fly, which can be helpful if you're into the outdoors or extreme sports and need to concentrate on things other than delving through camera menus.

The menu system is not as robust as on other Nikon point-and-shoots. There are fewer shooting options, the camera doesn't have Program, Aperture Priority, Shutter Priority, or Manual modes. Instead you are limited to Easy Auto, Auto, and various scene modes. You'll have limited control over camera settings in all of these modes, but will always be able to control flash output, exposure compensation, and the ISO setting. It's not always easy to find what you're looking for in the menu, however. The GPS setting is available only if you hit the menu button while viewing the camera's internal world map—which can be a bit confusing if you don't know to look for it there.

The camera is rated to survive drops of up to 5 feet and can be used underwater to depths of 33 feet. I was able to drop the camera over and over again without it missing a beat. I also let out my inner Jacques Costeau, submerged the camera in water, and grabbed some photos. Our previous Editors' Choice, the Panasonic Lumix TS3, is a little more rugged—it's rated to 40 feet underwater and can survive a 6.6-foot drop, but isn't as well rounded a performer as the AW100. The TS3 also includes an altimeter and barometer, and is rated for use in 14°F temperatures, which might make it a better option for mountaineers.

Performance and Conclusions

The AW100 is the speediest rugged camera that we've tested. It can start up and grab a shot in 1.4 seconds, only requires 0.8 second of recycle time between photos, and records a 0.1-second shutter lag. Other rugged cameras we've tested, like the Pentax Optio WG-1 were much slower. The Pentax requires 2.3 seconds to start and shoot, makes you wait a full 3.7 seconds between shots, and records a lengthy shutter lag of 1.2 seconds.

I used Imatest to measure the camera's performance in terms of image sharpness and noise. The software analyzes a test chart as shot by the camera to deliver a center-weighted sharpness score, measured in lines per picture height. A score of 1,800 lines is considered to be very sharp, and the AW100 came in well above that metric—it recorded 2,166 lines. The Panasonic Lumix TS3 didn't do nearly as well, recording only 1,347 lines. It isn't the sharpest rugged that we've tested, that honor goes to the 2,461 lines recorded by the Olympus Stylus Tough-8010 ($399.99, 3.5 stars), but the AW100 does come close. 

The camera does a pretty good job in terms of image noise, but it's not the best in class. Images become noisier as the camera's sensitivity to light, measured as ISO, is increased. When a photo is composed of more than 1.5 percent noise, it is noticeably grainy. The AW100 keeps image noise below 1.5 percent through ISO 800, which lets you shoot with freedom in dimmer light. This matches the performance of the Olympus Tough TG-310 , but falls a bit shy of the Panasonic Lumix TS3 and Pentax Optio WG-1 —both of those cameras are capable of clean images through ISO 1600.

The AW100 has a built-in GPS that adds geographic coordinates to photos automatically. This lets you view the location at which they were taken when you use the camera with compatible software, like Picasa and iPhoto. The GPS works quite well, acquiring a signal in only a few minutes in my tests, but using it does cut into the camera's battery life. The camera also supports A-GPS, which is often used by cell phones to help speed position acquisition. You'll need to install A-GPS files manually—they are available for download from Nikon's website—as the camera doesn't have any sort of Wi-Fi or 3G connectivity.

Video is recorded in QuickTime format at 1080p30 resolution. The quality is quite good, and the camera can zoom in and out while recording. The noise of the lens moving is audible on the soundtrack of the video, however, and the camera sometimes has difficulty reacquiring focus after zooming. When in focus, details are sharp and colors are accurate. The camera supports standard SD, SDHC, and SDXC memory cards. It can connect to an HDTV via mini HDMI or to a computer via a proprietary USB port.

Overall, the AW100 is an excellent first attempt from Nikon at a rugged camera. The compact point-and-shoot feels polished and refined, and performs admirably on all fronts, delivering snappier performance and sharper images than our previous Editors' Choice rugged compact, the Panasonic Lumix DMC-TS3. That camera is a bit tougher, and is rated for use in cold temperatures where the AW100 is not, which still makes it a good choice for cold weather shooters. Like most rugged cameras, the AW100 is quite pricey. If you're on a budget and don't plan on taking your camera deeper than 10 feet underwater, you may want to consider the Olympus Tough TG-310, which is a full $180 less expensive than the AW100.

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Final Thoughts

Nikon Coolpix AW100 - Nikon Coolpix AW100

Nikon Coolpix AW100

4.0 Excellent

The Nikon Coolpix AW100 is a rugged point-and-shoot camera that, while a bit on the pricey side, captures sharp images and can take quite a beating without a hiccup.

Get It Now

Buy It Now

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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