Need help managing your Playstation 3 firmware updates? Not to worry; if you have no idea how to update your hardware console yourself, your friends over at Best Buy's Geek Squad will gladly do it for you for just $30 on top of Playstation 3's normal selling price of $299.99.

A Best Buy local over in Staten Island, New York is pitching a completely "firmware upgraded" that "plays all Blu-ray movies" and "Eliminates bugs and glitches, as a kind of service add-on attached to their normal PS3 sales. In this case, however, the normal retail price of a Playstation 3 gets supplemented with a $30 fee for the alleged service, bringing the total cost of ownership for said "upgraded" device to a mere $329.98.

"In what can only be described as a new low, Best Buy has decided to take advantage of uneducated PS3 consumers," writes Dualshockers' Al Zamora, who initially reported on this Best Buy's new program.

The slight levels of geeky outrage at the Geek Squad service can be directly traced to the fact that a Playstation 3 firmware update isn't that difficult to do. In fact, it's completely free for the end user and, more importantly, it's prompted by the system itself whenever a new update has been released. This isn't some arcane practice that requires a screwdriver, a map, and a prayer to accomplish: It's a few button presses.

"I can't believe they are getting away with this," writes Zamora. "I guess the old saying is true… there is a sucker born every second and Best Buy is inspecting their wallets."

This isn't the first time that Best Buy has been taken to task in the gaming world for its use of creative add-ons to supplement standard retail console sales. In September of 2009, an image surfaced that detailed the company's "In-Home Gaming Setup" service.

As for what that entails, the low price of $129.99 on top of a standard console purchase would buy you an in-home session with the Geek Squad, who would chug on over and, "setup and configure" the console, update its firmware, set up user accounts with parental controls, and configure "one online account."