Facebook on Monday denied that it was developing its own mobile device.

"Facebook is not building a phone," a spokeswoman said in a statement. "Our approach has always been to make all phones and apps more social, not build a phone."

Rumors of a "Facebook phone" emerged this weekend when TechCrunch reported that the social-networking giant might be working on a piece of hardware that would be centered on its massive, community-driven service. Around the time Google unveiled its now-defunct Nexus One, Facebook reportedly felt pressure from the Android and iPhone platforms, according to editor Michael Arrington.

"Facebook wants to integrate deeply into the contacts list and other core functions of the phone," Arrington wrote. "It can only do that if it controls the operating system."

Facebook said that while the phrase "Facebook phone" makes for an attractive soundbite and is even thrown around internally at the company, there are no plans to develop actual hardware.

"Current projects include include everything from an HTML5 version of the site to apps on major platforms to full Connect support with SDKs to deeper integrations with some manufacturers," the spokeswoman said. "Our view is that almost all experiences would be better if they were social, so integrating deeply into existing platforms and operating systems is a good way to enable this."

She pointed to Facebook's Connect for iPhone and the integration Facebook has with contact syncing through its iPhone app, as well as the INQ1 phone with Facebook integration.

"The people mentioned in the story are working on these projects," the spokeswoman said. "The bottom line is that whenever we work on a deep integration, people want to call it a 'Facebook Phone' (even internally) because that's such an attractive soundbite, but our real strategy is to make everything social and not build one phone or integration."

See what PCMag Editor Lance Ulanoff has to say about a "Facebook phone"