Yahoo's Carol Bartz has never been one to mince words, and that tradition continued this week when she suggested that Apple's iAd platform will "fall apart."
In an interview with Reuters, the Yahoo chief executive said Apple's need for control will be its downfall in the mobile advertising space.
"That's going to fall apart for them," Bartz said about iAd. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Apple's foray into the mobile advertising space started in January with its purchase of Quattro Wireless. The company then introduced iAds during an April press event that also included the introduction of iOS 4. It was later reported that Apple would charge $1 million - ten times the amount normally charged for a mobile phone ad - for its inaugural round of iAds.
In the same interview, Bartz said Yahoo had no plans to sell its 39 percent stake in Chinese Internet company Alibaba back to the company, even though the founder of the Alibaba Group asks "constantly" if Yahoo is selling.
"People are wringing their hands about what to do in the China market... this is a great way to get upside in the China market," Bartz told Reuters.