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Google's Schmidt Talks Automatic Search, Google TV, Chrome OS

 & Chloe Albanesius Executive Editor, News

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Search engines are all about finding the information you want right now, and the next step is to do that automatically – before you even think to conduct that search, Google chief executive Eric Schmidt said Tuesday.

Imagine walking down the street in a particular city, and your mobile device is conducting searches automatically. Alerts would pop up – did you know this? Did you know that? A system that will tell users things they didn't know but are probably very interested in "is the next stage of search," Schmidt said during a closing keynote presentation at the IFA conference in Berlin.

One in three queries from mobile phones is now related to things or places in the user's immediate vicinity, Schmidt said. Google is working on getting closer to "what you really mean" for a particular search.

Google CEO Eric Schmidt at IFA

"When someone asks 'what's the weather like' – what you're really asking is 'should I wear a raincoat' or 'should I water the plants?'" Schmidt said. "We think we can get closer" to the information for which a user is really searching.

Schmidt referred to this as "augmented humanity" – or a time when "computers will work for us and they'll make it possible for us to do the things we really want to do."

For Google, this means the company is "trying very hard to get you something fast," Schmidt said. "Never underestimate the importance of fast – speed matters because your time matters."

"Ultimately search is a personal activity, so ultimately ... search is not just the Web, but literally all your information," Schmidt said, though he stressed that privacy will be included in that equation.

As a result, don't expect Google to help you stalk someone in the street. When asked if an Android-powered device might help you learn information about people around you, Schmidt said that feature is not in works. Not only is it illegal, but it is also "too creepy," he said. "It would be a significant invasion of peoples' privacy."

With the technology that is in the pipeline, however, users will never forget anything, they will never be lost, and they will never be lonely or bored, Schmidt said.

"You don't have to remember anymore [because] the computer remember the things you should've remembered," he said. Computers are good at making lists and keeping track of minute details; something at which humans do not normally excel.

Upcoming technologies like Google TV, meanwhile, will connect users with friends and provide access to a never-ending stream of content to keep them occupied.

"What I like the most about this vision is it's a future for everyone; it's not a future just for the elites," Schmidt said.

When asked if Google would be getting into the content business with Google TV, Schmidt said that was not the company's priority at this point.

"There's a line that we've decided not to cross, so we want to work with content providers and get them on to this new platform – whether it be Google TV, YouTube or the Web," he said. "We're very unlikely to go into the actual content production at least in a significant way because we want the content providers to be able to make money."

There were rumors recently that HTC was prepping a Chrome OS-based tablet, but when asked about Chrome OS tablets, Schmidt said that Google was still sticking with its plan to initially offer the OS on netbooks.

"Chrome OS is an operating system which is in early availability and it's targeted primarily at the netbook space today," he said. "Because it's free and open source, people will also use it for tablets. But I think it's too early to say exactly how it'll play out. We're looking forward to the partnership announcements later this year."

Video of Schmidt's entire speech is available on the IFA Web site.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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