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Report: Apple Will Extend iTunes Song Preview Length

 & Chloe Albanesius Executive Editor, News

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There's only one day left for Apple rumors before Steve Jobs takes the stage at Wednesday's San Francisco press event, and the latest report is that Apple will double the amount of time users can listen to song samples on iTunes.

Apple will increase listening time for music previews from 30 seconds to one minute, according to a report on CNet. Wednesday's presentation will also include a discussion about how Apple has improved iTunes music discovery.

But those looking for Apple to turn its Lala purchase into a cloud-based music service are probably going to wait a bit longer. CNet reports that Apple has not yet obtained the licenses required for such an undertaking.

Rumors about what Apple will announce Wednesday have been floating around the blogosphere for weeks. September events are always iPod-related, so we'll likely see a refresh of the company's iPod line, but will it also include a revamped Apple TV known as iTV, a mini iPad, the demise of the iPod click wheel, or an iPod touch with a front-facing camera?

We'll have to wait until Wednesday, but until then, check out 6 Things Apple Should Announce at its September 1 iPod Event and 5 Features We Want to See in Apple's iTV.

PCMag will be at the Wednesday Apple event in San Francisco. Be sure to follow our live blog on Gearlog.com at 10am Pacific time.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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