Apple Sends Invites for September 1 'Special Event'

Putting the rampant rumors to rest, Apple on Wednesday announced that it will hold a "special event" on September 1.

"Please join us for an invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco on September 1 at 10:00 a.m.," according to the invitation received by PCMag.

No other details were announced, but the photo attached to the invite showed a guitar with the Apple logo in the middle. Apple's September events are usually music-related, whether it be the company's iPod line or iTunes software.

PCMag will be in attendance, and will bring you all the news as it is announced. Until then, see audio analyst Tim Gideon's rundown of the most likely announcements.

About Our Expert

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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