Later this year, Toshiba will reportedly release a 3D television that does not require 3D glasses.

The company will produce three models before the holiday season, according to Japan's Yomiuri Shimbun newspaper. They won't come cheap; the paper said each set will likely cost several thousand dollars.

Toshiba came up with a technology that displays rays of light at different angles, which eliminates the need for the glasses, the paper said.

"We are developing 3D TVs without the need for glasses, but cannot comment further as we have yet to decide upon when to commercialize such a product, concrete specifications, or any other details," a Toshiba spokesman said in an e-mail.

At this year's Consumer Electronics Show, Toshiba announced a 3D HDTV with an 8-core processor, video conferencing, 3D video, access to Vudu, Netflix, CinemaNow and more.

Editor's Note: This story was updated at 11am Wednesday with comment from Toshiba.