Apple will launch its rumored iTV platform in September running iOS and priced at about $99, according to a blog post from Digg founder Kevin Rose.
Apple's iTV will reportedly be a revamped version of its existing Apple TV, though Apple has made no announcements.
Rose said he has heard rumors that iTV will "run the Apple iOS (same as the iPhone/iPad), and be priced around $99."
"From what I hear, we should expect to see the iTV launch in September," he wrote.
It's not clear who Rose is talking to about iTV. With the exception of that lost iPhone that was later sold to a Gizmodo editor, Apple is usually very guarded when it comes to product leaks.
Rose said he heard that iTV will include iOS TV applications. "Expect to see an iPhone/iPad-like marketplace for television applications [like] video sharing, streaming, recording apps, interactive news apps, and of course, games," he wrote.
Users would also be able to select a-la-carte app stations, according to Rose. Networks like NBC or ABC could "directly monetize and distribute their content, [which] will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an Internet connection," he wrote.
Rose also talked up MobileMe video and picture sharing, as well as the possibility of the iPad becoming a "big, bad-ass remote control."
Rumors about a revamped Apple TV first emerged in May when Engadget reported the new version would be $99, tap into cloud storage, and essentially be an iPad without a screen. There was speculation that this might be Steve Jobs's "one more thing" at the iPhone 4 launch, but to no avail.
Apple last updated Apple TV in 2009 with Apple TV 3.0, which added streaming Internet radio as well as some iTunes updates.
Apple has not confirmed any events for the fall; the company's September press events usually focus on music, so stay tuned. One thing that won't be involved – the Beatles on iTunes. John Lennon's widow, Yoko Ono, recently shot down that idea.