Facebook on Friday launched its own video streaming channel, intended to keep users updated on what's happening at the social-networking site.

Facebook Live is about "capturing activity already happening at Facebook and showing it to the people who use the service," a Facebook spokeswoman said in an e-mail.

The service, powered by Livestream, will feature videos from Facebook staff and is not intended as a platform for Facebook users to showcase their own videos – or a means for Facebook to get into the video distribution space.

"Facebook Live is a natural extension of our blog and is a way to communicate with our users more directly," the spokeswoman said. "The company has no plans to get into content production."

All the content shown on Facebook Live will have some tie-in with Facebook products, features, or how people are using the site. If a celebrity stops by Facebook, the company introduces a new product, or hosts a special event, staffers will be Facebook Live with more details, the company said.

The service will kick off Friday with an appearance by "Ugly Betty" star America Ferrera. She will stop by Facebook to discuss her new movie "The Dry Land," which is being promoted via social media channels like Facebook rather than traditional media. Her interview will air live starting at 6pm Eastern time.

Facebook Live will include an "Ask a Question" feature, which will let viewers submit questions to a moderator. A Live Feed feature lets users update their status with Facebook Live information. The offering is also an app that can be added as a Facebook tab to any Page, where videos will stream live. Videos can also be archived and distributed as future reference materials.