Apple's AppleTV will change its name to the iTV, according to a report Wednesday, and with lesser video capabilities than originally hoped for.
The report by Engadget also claims that the iTV will gain the ability to play apps - not a surprise, as that's a feature that's found on other iOS devices that Apple manufactures.
In May, Engadget said that the
Since 2007, Apple has referred to the Apple TV as a hobby.
In October 2009, Apple revamped the Apple TV interface to version 3.0, adding "Genius" recommendations to the interface. But the device has remained relatively static since its launch in 2007.
Engadget also claimed that the iTV won't support 1080p video, just the 720p format Apple currently supplies via its Apple Store. If so, that's a real disappointment, as customers will be able to switch on over to the cable box for a true HD show. Apple currently sells HD releases for $3.99-$4.99, and SD titles for $2.99 and $3.99.