Best Buy appears to be working on its own rebranded tablet, according the company's chief technology officer.

On August 4, Robert Stevens, Best Buy's chief technology officer and the founder of its Geek Squad, posted a pair of photos to his Twitter feed, one of which showed a pair of tablets.

Stevens later noted that the two tablets were just form-factor mockups. "It's just a form factor proto[type]. Not guts inside, but coming soon," he added.

Stevens later said that he had been "tweeting photos of tablets for months".

As Stevens pointed out, Best Buy manufactures the Insignia brand of devices, a line that takes third-party consumer-electronics products from other manufacturers and rebrands them under its own logo. The firm also asks third-party manufacturers to design versions of standard products for its own stores; in 2008, Best Buy launched a "Blue Label" program, its own brand for PCs. Finally, Best Buy also owns the Rocketfish brand of networking products.