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Google Street View Controversy Moves to Australia

 & Chloe Albanesius Executive Editor, News

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Australia's privacy commissioner on Friday concluded that while Google's collection of unencrypted Wi-Fi data likely violated the country's Privacy Act, her hands werre tied when it comes to imposing sanctions. Instead, Google has agreed to take steps to prevent further violations.

In related news, Google also announced Friday that it will resume Street View data collection in Ireland, Norway, South Africa, and Sweden starting next week.

"On the information available I am satisfied that any collection of personal information would have breached the Australian Privacy Act," Commissioner Karen Curtis said in a statement. "Under the current Privacy Act, I am unable to impose a sanction on an organisation when I have initiated the investigation. My role is to work with the organisation to ensure ongoing compliance and best privacy practice."

As a result, Google has agreed to take several steps to ensure future compliance with Australian law.

First, Google published an apology on its official Australia blog. Alan Eustace, senior vice president of engineering and research at Google, said the company welcomes the Australian commission's conclusion of its investigation, and pledged to work "even more closely with them going forward on the privacy implications of our product launches."

"We want to reiterate to Australians that this was a mistake for which we are sincerely sorry," Eustace continued. "Maintaining people's trust is crucial to everything we do and we have to earn that trust every single day. We are acutely aware that we failed badly here."

Google will also be required to conduct a Privacy Impact Assessment (PIA) on any new Street View data collection activities it undertakes in Australia that might include personal information. Those PIA's must be handed over to Curtis's office.

Finally, Google must regularly consult with Curtis and her staff about future product launches that might include the collection of personal data.

This arrangement will be in effect for at least three years, Curtis said.

"These steps will ensure Google's future products have privacy protections built in rather than bolted on," Curtis said.

The issue dates back to May, when Google admitted that Wi-Fi collection devices attached to its Street View cars had mistakenly collected data from unencrypted Wi-Fi networks. Google said this data has never been thoroughly examined and likely does not contain identifying information, but regulators expressed concern nonetheless.

Google collected this Wi-Fi data in order to improve its location-based services, and it was unrelated to the photographs its Street View cars captured for its 360-degree, street-level maps feature. Nonetheless, Google grounded its fleet of Street View cars while the Wi-Fi issue was sorted out.

The Wi-Fi data collection devices have since been removed from the vehicles, and after speaking to the relevant regulators in several countries, Street View photography will resume next week in Ireland, Norway, South Africa, and Sweden, Google said in a blog post.

"We expect to add more countries in time," wrote Brian McClendon, vice president of engineering for Google Geo. "Our cars will no longer collect any Wi-Fi information at all, but will continue to collect photos and 3D imagery as they did before."

McClendon again acknowledged that Google made "serious mistakes" when it collected the Wi-Fi data, but the company believes that Street View "is a great product for users."

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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