Yahoo on Tuesday launched a news blog, dubbed The Upshot, which will reportedly use popular search queries to guide its reporting.
"Our goal is to be blunt narrators of the day's news, to cut through the noise and misinformation and get to the heart of what's important and why," editor Andrew Golis wrote in an introductory blog post.
Golis did not mention the search component, but in an interview with The New York Times, James A. Pitaro, vice president of Yahoo Media, said Upshot will create content "in response to audience insight"--aggregated from Yahoo search.
The blog's debut comes about a month after Yahoo acquired Associated Content, a network of 380,000 contributors. Yahoo said at the time that it will monitor the terms for which its users are searching and then ask the Associated Content writers to produce content on those topics.
Golis, who has served as editor of blogging and political editor at Yahoo and was previously deputy publisher of TalkingPointsMemo.com, said that Upshot will combine blog entries about interesting stories on the Web as well as original reporting.
"We'll be nonpartisan and hold everyone to the same, high standard," Golis wrote. "And we'll also avoid the lazy reporting practice of just getting quotes from opposing sides and hoping that gets you closer to understanding the truth."
The site has six reporters and two editors, including former Bookforum editor Chris Lehmann, who will serve as deputy editor, and former Newsweek correspondent Holly Bailey, who will be Upshot's senior political reporter.
Originally posted to AppScout.