Aching for a fancy new MacBook Pro with a Blu-ray drive? Don't hold your breath. Steve Jobs apparently isn't having any of this Sony disc nonsense. Apple's chief excutive contends that the format is likely to go the way of, well, the HD-DVD, in the not so distant future.

According to Mac Rumors, Jobs recently responded to an e-mail from a Mac Mini owner asking when the company will finally embrace the technology. Jobs responded, "Bluray [sic] is looking more and more like one of the high end audio formats that appeared as the successor to the CD--like it will be beaten by Internet downloadable formats."

The Mac Mini managed to get one more e-mail from the CEO, who stated,

"No, free, instant gratification and convenience (likely in that order) is what made the downloadable formats take off. And the downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes) so storing purchased movies or TV shows is not an issue. I think you may be wrong--we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over."

Jobs's user responses seem to be both more frequent and verbose these days. Personally, I would have just responded by writing, "Blu-ray? More like Boo-ray." I guess that's why I'm not allowed to run multi-national corporations.

Originally posted to Gearlog.