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Apple: iPhone 4 Launch Its Most Successful, Ever

 & Chloe Albanesius Executive Editor, News

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Apple has sold 1.7 million iPhone 4s since its launch, making it the company's most successful product launch ever, the company said Monday.

Apple started taking pre-orders for the new smartphone on June 15 and quickly racked up 600,000 orders. By June 26, purchase numbers topped 1.7 million, Apple said Monday.

"This is the most successful product launch in Apple's history," Apple chief executive Steve Jobs said in a statement. "Even so, we apologize to those customers who were turned away because we did not have enough supply."

Though Apple fans placed 600,000 pre-orders on June 15, the Apple and AT&T Web sites were soon overwhelmed and had to freeze the pre-order process. Buyers who place orders for the iPhone 4 online are now facing wait times of up to three weeks.

Those who went to area Apple stores, AT&T stores, Best Buy, Wal-Mart, or Radio Shack on launch day were met with long lines and hours of wait time – many in sweltering heat. Stores had some phones in stock for those who did not pre-order the device, but not everyone got their hands on the phone.

The 16GB iPhone 4 retails for $199 while the 32GB version sells for $299. New features include FaceTime video calling, an 5-megapixel camera with LED flash, retina display, HD 720p video recording, and the iOS 4 software update, which supports multi-tasking, folders, and enhanced mail features.

Of late, the iPhone 4 has been beset by criticisms that holding it a certain way (known as the so-called iPhone 4 "death grip") can impede its ability to make calls. Apple has acknowledged the "death grip" issue. Reports have said that Apple may release a firmware or iOS update to alleviate the problem.

For more on the iPhone 4, see PCMag's full review of the device, as well as our unboxing, and hands-on video.

 

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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