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Amazon Lowers Kindle Price In E-Reader Price War

 & Chloe Albanesius Executive Editor, News

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That was fast. Hours after Barnes & Noble introduced a Wi-Fi only version of its Nook e-reader and dropped the price of its 3G device to $199, Amazon responded by dropping the price of its Kindle e-book reader from $259 to $189.

Amazon's Web site has been updated, and the cheaper version of the Kindle is for sale now. The Kindle DX is still priced at $489.

Amazon said that customers who bought a Kindle that was shipped in the last 30 days are eligible to receive the price difference as a credit.

Barnes & Noble said users who purchased a Nook in the past two weeks can get a $10 refund - the difference between the new Nook price and a recent promotional price. Users who bought a Nook in recent days received a $50 gift card that could be used toward the purchase of the e-reader.

The discounted Kindle e-book can hold up to 1,500 books, includes 3G capabilities, and includes a six-inch E Ink screen.

The Kindle is also sold at brick-and-mortar Target stores. A Target spokeswoman confirmed that the Kindle will also be available at Target for $189.

Editor's Note: This story was updated at 1030pm Eastern time with additional information from Barnes & Noble and Target.

Originally posted to Gearlog.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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