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Want to Run a Political Ad on Facebook? Get Verified

The social network just announced new measures to prevent interference in upcoming elections around the world.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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In an effort to prevent interference in upcoming elections, Facebook today announced that it will now require anyone wishing to run political ads on the platform to be verified.

Advertisers will need to confirm their identity and location in order to get a blue verification badge. Those who do not obtain verification will be "prohibited from running political or issue ads," Facebook CEO Mark Zuckerberg wrote in a post.

Facebook also plans to start labeling political ads, and requiring advertisers to show users how they were funded.

These new rules will first take effect in the US before reaching the rest of the world in the coming months.

On top of that, Facebook will require the admins of all "large pages" to be verified. Zuckerberg said this measure will "make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way."

Facebook plans to hire "thousands" of additional workers to handle all these new verifications.

The social network has also created a tool that will let you see all the ads a certain page is running, and is working on a searchable archive of past political ads. Facebook is currently testing the latter tool in Canada and plans to launch it globally this summer.

"With important elections coming up in the US, Mexico, Brazil, India, Pakistan and more countries in the next year, one of my top priorities for 2018 is making sure we support positive discourse and prevent interference in these elections," Zuckerberg wrote. "These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads."

US Special Counsel Robert Mueller, who has been leading the government's investigation of Russian interference with the 2016 election, last month indicted 13 Russian nationals for meddling. The charges claim the Russian nationals began their activities as early as 2014, with the intent of sowing discord in the US political system. To do so, the suspects used social media platforms including Facebook, Twitter, and Instagram as a way to spread propaganda to US voters.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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