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What to Expect From Apple's Chicago Education Event

Apple's March 27 event is likely to bring us new iPads. Here are all the latest rumors.

 & Sascha Segan Former Lead Analyst, Mobile

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Apple is holding a launch event on Tuesday, March 27 in an unusual place: Lane Tech College Prep High School in Chicago. (Those are Lane Tech kids pictured above, in a photo from Apple.) Why? Back in December, Apple announced that it was working with the city of Chicago to bring Swift coding classes to 500,000 local students, and the company most probably wants to show off products for schools.

Chromebooks have been killing Macs and iPads in school installations over the past two years, according to data from Futuresource. We think Apple will fight back with a low-cost iPad aimed at the education market, replacing the current smash-hit $329 base model.

Apple also hasn't updated the iPad mini since 2015, leaving it ripe for a change. A new iPad mini would bump the processor from an A8 to at least an A9, and could potentially come in under $300, making it a compelling purchase for students and schools with lower incomes.

Software and accessories are going to be a big part of this event, too. 9to5Mac reported on a framework called "ClassKit" in iOS 11.3, which lets teachers build quizzes to be deployed to iPads in class. We'll hear about options to remotely and securely manage iPads, and we may see new keyboard cases to turn the iPads into more of a Chromebook replacement.

A Bloomberg story from January says Apple is updating its iBooks product, trying to strike once again into the e-book market. A new "Books" app, with deals from textbook publishers or Scholastic, would help keep schools and students locked into the Apple ecosystem.

With data security in the news recently, Apple will certainly play up how it's a product company, not a data company, and how it takes security and privacy more seriously than Facebook or Google do.

What About Macs?

MacBook Air 2017

The second level of rumors comes from analyst Ming-Chi Kuo, who tends to have a lot of scattershot predictions about Apple products. He claims that Apple will have an inexpensive laptop, based on the current MacBook Air, which will start at under $999.

The MacBook Air doesn't have impressive specs, but it has some faithful adherents because it's the least expensive way to get into macOS. A cheaper MacBook Air, while no tech titan, would fit well with the theme of bringing products to education.

Long Shots: iPad Pro and iPhone SE

We are almost certainly not going to see new iPad Pros at this event; we think those are being saved for WWDC, on June 4. The wild card would be an update to the small, low-cost iPhone SE. The SE hasn't been updated in two years, and a Digitimes (home of wildly unreliable rumors) says there will be a new model by "May or June."

A new iPhone SE would fit with the low-cost theme of this event. Of the 371,382 students in Chicago public schools, 77.7 percent are "economically disadvantaged," and a lot of those families may not think they're able to afford Apple products. Apple's devices become much better when they're used with other Apple devices. Selling a full package of lower-cost phone, lower-cost tablet, and lower-cost laptop could help convert families who are now running Chromebooks and ZTE phablets into Apple fans.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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