We have no idea why Tide Pods are a thing—beyond laundry, that is. They make a lot of sense if you need to wash your dirty clothes. They make a lot less sense if you're hungry for a snack, but as numerous publications have reported recently, the "Tide Challenge" is an actual thing. Real people are going to real hospitals for eating Tide Pods and accidentally eating portions of a Tide Pod when making joke videos about eating Tide Pods.

Our advice? Don't put a Tide Pod in your mouth, period. And it's not just us who is saying that; even the U.S. Consumer Product Safety Commission is taking to social media with a simple, reasonable suggestion:

Please don't eat laundry pods. Learn more ways to #preventpoison https://t.co/jjJGA8N1H4 pic.twitter.com/WxJFmeO3Y7 — US Consumer Product Safety Commission (@USCPSC) January 13, 2018

As Time reported last week, there were 39 reported cases of teenagers intentionally ingesting Tide Pods within the first two weeks of 2018. That equals the number of cases reported for all teenagers during the entire year of 2016.

In an effort to keep this "fad" from becoming more of an issue than it already is, Tide parent company Procter & Gamble has taken to social media to warn about the dangers of putting Tide Pods in your mouth.

What should Tide PODs be used for? DOING LAUNDRY. Nothing else.

Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdhnsWZ

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— Tide (@tide) January 12, 2018

The company is also working to get videos of the "Tide Pod Challenge" removed from various social media sites.

"We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs, and have been working with leading social media networks to remove harmful content that is not consistent with their policies. Laundry pacs are made to clean clothes. They should not be played with, whatever the circumstance, even if meant as a joke. Like all household cleaning products, they must be used properly and stored safely," a Procter & Gamble spokesperson told Time.

According to a statement that YouTube provided to Fast Company, the site will remove flagged videos of people eating Tide Pods. And if you've posted too much flagged content, you run the risk of YouTube terminating your account entirely.

"YouTube's Community Guidelines prohibit content that's intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies," reads YouTube's statement.

Facebook is also removing Tide Pod Challenge videos. A spokesperson recently told CNN that "we don't allow the promotion of self-injury and will remove it when we're made aware of it."